Lisa Hoey

Content & Social Media Consultant

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I am an experienced Marketing Consultant, specialising in Social Media Creative Content & Production. Alongside my marketing career, I'm also a spin and fitness instructor across Gymbox and Dog House Fitness studios in London. Working with growing & well-known FMCG, fashion, TV, fitness & luxury brands. I have worked with brands such as: itsu ltd, Ondine Cuisine, LiQ, Dog House Fitness, B+ Mollie, Mare Street Market, CBBC and Vibrant Vegan. Creative: social media creative direction, design, content concepts & copywriting Production: ongoing or one-off production management, briefing photographers & videographers, props, talent & location sourcing, shot lists, styling & logistics Strategy: Create social media strategies to build brands creatively in the digital space Management: Social channels management & community management Paid social: Ongoing or one-off campaign management & reporting.

Locked Pro Plan feature

Skills

  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Copywriting
  • Creative Art Direction
  • Content Marketing
  • Creative Marketing
  • Social Media Advertising
  • Social Media Management
  • Creative Briefing

People I’ve worked with

Companies I’ve worked with

  • S

    Self Employed

    • Gymbox

      Gymbox

      • Social Enterprise
    • i

      itsu

      • V

        Vita Coco

        Work history

        Currently

        Social Media & Creative Marketing Consultant

        Self Employed

        Mar 2019
        • London, United Kingdom
        • Freelance
        • Social media and creative marketing consulting for FMCG, food & drink and fitness. - Working independently on various clients including LiQ ice cream (www.liq.cool) - responsibilities include social media strategy, art direction, shoot production, execution, paid social management, reporting. - Freelancing a few hours a week for a start up social media agency called Baby Flamingo, working on various clients including the BBC & Vibrant Vegan - responsibilities include content creation, content management & community management.

        Currently

        Indoor Cycling Instructor

        Gymbox

        Oct 2018
        • London, United Kingdom
        • Freelance
        • I teach indoor cycling in mornings and evenings at Gymbox gyms and Dog House Fitness boutique studio.

        Currently

        Digital Marketing Manager

        itsu

        Jan 2017
        • London, United Kingdom
        • Full Time
        • Marketing role with a focus in Digital Marketing. Responsibilities: - Strategy & Campaigns: Developed and delivered the digital strategy. Delivered online and offline marketing campaigns. Worked with PR agencies and influencers to get exciting coverage during campaigns and launches. - Content creation: Creating beautiful on brand content. Managed and directed all shoots and worked with designer to create beautiful on brand content. Regular recipe development for social & website content. - Channel management: owned the social media calendar. Managed customer service on social. scheduling using Hootsuite and shared google content calendar aligning with campaigns & strategy. - Copywriting: The copywriting expert and voice of the brand for digital, press & packaging. Created a copywriting guide and Tone of Voice document. - Paid social, PPC & SEO: Grew Instagram by 105% and web traffic by 80% from Mar17-18. Ran all social and web campaigns tracking & exceeding ambitious KPIs. - Amazon marketing: Ran amazon click campaigns monthly with a low ACoS - New product development: working closely with NPD team to develop and test new products and take them to market.

        2017

        Business Development Executive

        Vita Coco

        Feb 2016 - Jan 2017
        • Leeds, United Kingdom
        • Full Time
        • Responsible for the growth of territory value, visibility and revenue of Vita Coco in the Leeds and Manchester area for national Grocery accounts. Promoted from a wholesale internship position which focussed on Health, Convenience and Cash & Carry accounts. Grocery: Executed local promotions and increased floor capacity in mainstream supermarkets such as Tesco & Asda. Worked closely with the marketing department to successfully activate marketing campaigns in store. Wholesale Health: Cold calling to win new accounts in health stores, independent gyms and studios, and cafes. Developing and working with existing accounts to maximise growth and revenue potential for customer & Vita Coco. Convenience: Cold calling to win new accounts, developing and working with existing accounts to maximise growth and revenue potential for customer & Vita Coco. Cash & Carry: Negotiating to win greater visibility by winning prime Front-of-Depot displays, executing local promotions and increasing shelf/floor capacity within depots to maximise growth & revenue potential from the channel. - 100+ new accounts in West Yorkshire - Promoted to permanent grocery role within 2 months of starting wholesale internship