I am an experienced Marketing Consultant, specialising in Social Media Creative Content & Production. Alongside my marketing career, I'm also a spin and fitness instructor across Gymbox and Dog House Fitness studios in London. Working with growing & well-known FMCG, fashion, TV, fitness & luxury brands. I have worked with brands such as: itsu ltd, Ondine Cuisine, LiQ, Dog House Fitness, B+ Mollie, Mare Street Market, CBBC and Vibrant Vegan. Creative: social media creative direction, design, content concepts & copywriting Production: ongoing or one-off production management, briefing photographers & videographers, props, talent & location sourcing, shot lists, styling & logistics Strategy: Create social media strategies to build brands creatively in the digital space Management: Social channels management & community management Paid social: Ongoing or one-off campaign management & reporting.Locked Pro Plan feature
Social media and creative marketing consulting for FMCG, food & drink and fitness. - Working independently on various clients including LiQ ice cream (www.liq.cool) - responsibilities include social media strategy, art direction, shoot production, execution, paid social management, reporting. - Freelancing a few hours a week for a start up social media agency called Baby Flamingo, working on various clients including the BBC & Vibrant Vegan - responsibilities include content creation, content management & community management.
I teach indoor cycling in mornings and evenings at Gymbox gyms and Dog House Fitness boutique studio.
Marketing role with a focus in Digital Marketing. Responsibilities: - Strategy & Campaigns: Developed and delivered the digital strategy. Delivered online and offline marketing campaigns. Worked with PR agencies and influencers to get exciting coverage during campaigns and launches. - Content creation: Creating beautiful on brand content. Managed and directed all shoots and worked with designer to create beautiful on brand content. Regular recipe development for social & website content. - Channel management: owned the social media calendar. Managed customer service on social. scheduling using Hootsuite and shared google content calendar aligning with campaigns & strategy. - Copywriting: The copywriting expert and voice of the brand for digital, press & packaging. Created a copywriting guide and Tone of Voice document. - Paid social, PPC & SEO: Grew Instagram by 105% and web traffic by 80% from Mar17-18. Ran all social and web campaigns tracking & exceeding ambitious KPIs. - Amazon marketing: Ran amazon click campaigns monthly with a low ACoS - New product development: working closely with NPD team to develop and test new products and take them to market.
Responsible for the growth of territory value, visibility and revenue of Vita Coco in the Leeds and Manchester area for national Grocery accounts. Promoted from a wholesale internship position which focussed on Health, Convenience and Cash & Carry accounts. Grocery: Executed local promotions and increased floor capacity in mainstream supermarkets such as Tesco & Asda. Worked closely with the marketing department to successfully activate marketing campaigns in store. Wholesale Health: Cold calling to win new accounts in health stores, independent gyms and studios, and cafes. Developing and working with existing accounts to maximise growth and revenue potential for customer & Vita Coco. Convenience: Cold calling to win new accounts, developing and working with existing accounts to maximise growth and revenue potential for customer & Vita Coco. Cash & Carry: Negotiating to win greater visibility by winning prime Front-of-Depot displays, executing local promotions and increasing shelf/floor capacity within depots to maximise growth & revenue potential from the channel. - 100+ new accounts in West Yorkshire - Promoted to permanent grocery role within 2 months of starting wholesale internship