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Lisa Johnson

Senior Digital Marketing Manager

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  • Digital Media
  • Writing
  • Branding
  • Editing
  • Account Management
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • CRM Platforms
  • Marketing Advertising Campaigns

Work history


Senior Digital Marketing Manager

Sony Music UK

Aug 2014
  • Working at the label SYCO responsibilities include leading and executing digital marketing initiatives and the social and content strategy for artists including One Direction, Fifth Harmony, Labrinth and more.


Ecommerce Sales & Product Manager

Universal Music

Mar 2011 - Mar 2014
  • A diverse role incorporating full responsibility for marketing, driving traffic, and increasing sales of products on all UMA/EMI artist and e-commerce sites as well as Universal's own branded music store (100+ sites and 1.5 million products). I managed a team of three as well as the customer service team , and developed strong relationships across the entire Universal business.


Marketing Consultant

LA Chance Jewellery

Jul 2009 - Jul 2010
  • A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.


Marketing & Online Business Coordinator

Fast Future Brands

Jan 2009 - Mar 2011
  • A high street apparel company with two youth brands, Valleygirl and Temt. Fully integrated marketing role that combined brand, retail, digital and ecommerce marketing functions across both brands. I worked with key internal stakeholders to ensure campaign delivery and managed the workflow of the digital graphic designer. Oversaw customer service team.


Design Assistant


Dec 2007 - Jun 2008
  • One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.



Advance Diploma of Fashion Design

TAFE Sydney

Jan 2005 - Jan 2008
  • 3 year fashion design diploma, qualified fashion designer by end of studies.


Media Arts and Production

University of Technology Sydney

Mar 2002 - Jan 2005
  • Bachelor of Arts in Communication



The Webby Award - Best Celebrity Website - People's Choice

Webby Awards

  • Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'.