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Lisa Johnson

Senior Digital Marketing Manager

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Projects

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Do you really want to delete project One Direction - Made In The AM album launch?

About me

Versatile marketing manager with over 10 years of experience delivering global marketing campaigns for a range of brands across both traditional and digital channels. Particular expertise marketing to a youth demographic, engaging key stakeholders and creating and managing innovative consumer marketing campaigns focused on content and community building. Highly organised with attention to detail, I have been able to develop

Skills

  • Digital Media
  • Writing
  • Branding
  • Editing
  • Account Management
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • CRM Platforms
  • Marketing Advertising Campaigns

Work history

2018

Senior Digital Marketing Manager

Sony Music UK

Aug 2014 - Apr 2018
  • London, United Kingdom
  • Full Time
  • A role responsible for delivering the marketing, content and social media strategy for a range of global artists to deliver 360 degree best in the world campaigns and sales results.

2014

Ecommerce Sales & Product Manager

Universal Music

Mar 2011 - Mar 2014
  • Sydney, Australia
  • Full Time
  • A diverse role that was responsible for the management of music and content related products including the online sales, marketing strategy, campaign management and CRM across hundreds of Universal Music artist online stores, websites and third party/white label accounts. This role also included bringing the online ‘offline’ through the creation of pop up stores and events and combining traditional marketing to complement the campaigns.

2010

Marketing Consultant

La Chance

Jul 2009 - Jul 2010
  • Sydney, Australia
  • Freelance
  • A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.

2011

Marketing & Online Business Coordinator

Fast Future Brands

Jan 2009 - Mar 2011
  • Sydney, Australia
  • Full Time
  • A high street apparel company with two youth brands, Valleygirl and TEMT, with over 150 stores nationally. Progressed from the Marketing Assistant to Online Business Coordinator looking after the business function of the online store and marketing for both brands as well as maintaining and servicing the traditional marketing functions in my previous role.

2008

Design Assistant

Supre

Dec 2007 - Jun 2008
  • Sydney, Australia
  • Full Time
  • One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.

Education

2008

Advance Diploma of Fashion Design

Sydney TAFE

Jan 2005 - Jan 2008
  • Sydney, Australia
  • 3 year fashion design diploma, qualified fashion designer by end of studies.

2005

Media Arts and Production

University of Technology, Sydney

Mar 2002 - Jan 2005
  • Sydney, Australia
  • Bachelor of Arts in Communication

Awards

2016

The Webby Award - Best Celebrity Website - People's Choice

The Webby Awards

  • Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/