Lisa Johnson

Senior Digital Marketing Manager

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  • LocationUnited Kingdom

Skills

 

  • Digital Media
  • Writing
  • Branding
  • Editing
  • Account Management
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • CRM Platforms
  • Marketing Advertising Campaigns

Work history

Currently

Senior Digital Marketing Manager

Sony Music UK

Aug 2014
  • Working at the label SYCO responsibilities include leading and executing digital marketing initiatives and the social and content strategy for artists including One Direction, Fifth Harmony, Labrinth and more.

2014

Ecommerce Sales & Product Manager

Universal Music

Mar 2011 - Mar 2014
  • A diverse role incorporating full responsibility for marketing, driving traffic, and increasing sales of products on all UMA/EMI artist and e-commerce sites as well as Universal's own branded music store (100+ sites and 1.5 million products). I managed a team of three as well as the customer service team , and developed strong relationships across the entire Universal business.

2011

Marketing & Online Business Coordinator

Fast Future Brands

Jan 2009 - Mar 2011
  • A high street apparel company with two youth brands, Valleygirl and Temt. Fully integrated marketing role that combined brand, retail, digital and ecommerce marketing functions across both brands. I worked with key internal stakeholders to ensure campaign delivery and managed the workflow of the digital graphic designer. Oversaw customer service team.

2010

Marketing Consultant

LA Chance Jewellery

Jul 2009 - Jul 2010
  • A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.

2008

Design Assistant

Supre

Dec 2007 - Jun 2008
  • One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.

Education

2008

Advance Diploma of Fashion Design

TAFE Sydney

Jan 2005 - Jan 2008
  • 3 year fashion design diploma, qualified fashion designer by end of studies.

2005

Media Arts and Production

University of Technology Sydney

Mar 2002 - Jan 2005
  • Bachelor of Arts in Communication

Awards

2016

The Webby Award - Best Celebrity Website - People's Choice

Webby Awards

  • Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/