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Versatile marketing manager with over 10 years of experience delivering global marketing campaigns for a range of brands across both traditional and digital channels. Particular expertise marketing to a youth demographic, engaging key stakeholders and creating and managing innovative consumer marketing campaigns focused on content and community building. Highly organised with attention to detail, I have been able to develop
A role responsible for delivering the marketing, content and social media strategy for a range of global artists to deliver 360 degree best in the world campaigns and sales results.
A diverse role that was responsible for the management of music and content related products including the online sales, marketing strategy, campaign management and CRM across hundreds of Universal Music artist online stores, websites and third party/white label accounts. This role also included bringing the online ‘offline’ through the creation of pop up stores and events and combining traditional marketing to complement the campaigns.
A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.
A high street apparel company with two youth brands, Valleygirl and TEMT, with over 150 stores nationally. Progressed from the Marketing Assistant to Online Business Coordinator looking after the business function of the online store and marketing for both brands as well as maintaining and servicing the traditional marketing functions in my previous role.
One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.
3 year fashion design diploma, qualified fashion designer by end of studies.
Bachelor of Arts in Communication
Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/