Working at the label SYCO responsibilities include leading and executing digital marketing initiatives and the social and content strategy for artists including One Direction, Fifth Harmony, Labrinth and more.
A diverse role incorporating full responsibility for marketing, driving traffic, and increasing sales of products on all UMA/EMI artist and e-commerce sites as well as Universal's own branded music store (100+ sites and 1.5 million products). I managed a team of three as well as the customer service team , and developed strong relationships across the entire Universal business.
A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.
A high street apparel company with two youth brands, Valleygirl and Temt. Fully integrated marketing role that combined brand, retail, digital and ecommerce marketing functions across both brands. I worked with key internal stakeholders to ensure campaign delivery and managed the workflow of the digital graphic designer. Oversaw customer service team.
One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.
3 year fashion design diploma, qualified fashion designer by end of studies.
Bachelor of Arts in Communication
Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/