About me

Versatile marketing manager with over 10 years of experience delivering global marketing campaigns for a range of brands across both traditional and digital channels. Particular expertise marketing to a youth demographic, engaging key stakeholders and creating and managing innovative consumer marketing campaigns focused on content and community building. Highly organised with attention to detail, I have been able to develop

QuestionsProjectsExperienceTeam

Projects

• 3

  One Direction - Made In The AM album launch

Projects credited in

• 2

  One Direction & Save The Children’s #Action1DWorking with One Direction, we created the #Action1D film Dear World Leaders, in collaboration with millions of 1D fans across the globe during a month long mobile/social campaign. Informed by almost 80,000 emotive submissions from 172 countries, the film represents a mindful, empowered generation calling out for change. The project is one of the largest activations in action/2015, a global citizens’ movement to end extreme poverty and tackle inequality and climate change. onedirectionmusic.com/
• 3

  The Cybersmile FoundationLaunched the PR campaign for the 2015 Stop Cyberbullying day which reached over 45 million people in one day. Secured celeb supporters including Fifth Harmony, Richard Armitage, Audrina Patridge and William Shatner.
• 40

  action/1Daction/2015 and One Direction launched action/1D on 8th July 2015. Fans from 172 countries submitted photos and videos calling out for change. This film was created from their contributions.

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Work history

Senior Digital Marketing ManagerSony Music UK
Aug 2014 - Apr 2018London, United KingdomFull Time
A role responsible for delivering the marketing, content and social media strategy for a range of global artists to deliver 360 degree best in the world campaigns and sales results.
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Ecommerce Sales & Product ManagerUniversal Music
Mar 2011 - Mar 2014Sydney, AustraliaFull Time
A diverse role that was responsible for the management of music and content related products including the online sales, marketing strategy, campaign management and CRM across hundreds of Universal Music artist online stores, websites and third party/white label accounts. This role also included bringing the online ‘offline’ through the creation of pop up stores and events and combining traditional marketing to complement the campaigns.

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Skills

• Digital Media
• Writing
• Branding
• Editing
• Account Management
• Brand Management
• Direct Marketing
• Email Marketing
• Internet Marketing
• Marketing Strategy
• Social Media Marketing
• Communications
• Photoshop
• CRM Platforms
• Marketing Advertising Campaigns

Education

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Advance Diploma of Fashion DesignSydney TAFE
Jan 2005 - Jan 2008Sydney, Australia
3 year fashion design diploma, qualified fashion designer by end of studies.
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Media Arts and ProductionUniversity of Technology, Sydney
Mar 2002 - Jan 2005Sydney, Australia
Bachelor of Arts in Communication

Awards

The Webby Award - Best Celebrity Website - People's ChoiceThe Webby Awards
Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/