Working at the label SYCO responsibilities include leading and executing digital marketing initiatives and the social and content strategy for artists including One Direction, Fifth Harmony, Labrinth and more.
A diverse role incorporating full responsibility for marketing, driving traffic, and increasing sales of products on all UMA/EMI artist and e-commerce sites as well as Universal's own branded music store (100+ sites and 1.5 million products). I managed a team of three as well as the customer service team , and developed strong relationships across the entire Universal business.
A high street apparel company with two youth brands, Valleygirl and Temt. Fully integrated marketing role that combined brand, retail, digital and ecommerce marketing functions across both brands. I worked with key internal stakeholders to ensure campaign delivery and managed the workflow of the digital graphic designer. Oversaw customer service team.
A freelance role for a small jewellery company which focused on establishing brand identity in the Australian market.
One of Australia’s largest women’s youth fashion brands with hundreds of stores nationally. A graduate role that sparked my interest in brand communication leading to the eventual change to marketing.
3 year fashion design diploma, qualified fashion designer by end of studies.
Bachelor of Arts in Communication
Webby Award Winning Campaign - Best in Celebrity/Fan 2016. Partnered with Google Streetview to create an interactive campaign that allowed fans to explore a One Direction 'world' that drove high social engagement and conversion into the lead up of the release of the album 'Made In The AM'. http://www.madeintheam.com/