Lisa Victoria Marketing Communications | The Dots

Lisa Victoria

Marketing CommunicationsManchester, United Kingdom
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Lisa Victoria

Marketing CommunicationsManchester, United Kingdom
About me
I started out in photography and visual design working in retail for Apple. After gaining a scholarship from AllSaints to study my Masters in International Fashion Marketing, I worked across the London consumer fashion and lifestyle press for titles such as: Elle UK, Stylist Magazine, The Express Newspapers and former More Magazine at Bauer Media. Excited about retail and combining both my studies and my skills, I went on to work with brands such as: & Other Stories, Tommy Hilfiger and Pandora.
  • Magazine Editorial Work and Communications Strategy StudySamples of freelance work at Elle UK and other published work and some cover shoots that I assisted on. Whilst freelancing, I undertook a communications strategy enquiry, into the effectiveness of paid media and brand partnerships.
  • Running App - Audio Script SampleA sample of audio script copy, written for use in a running app.
  • Newsflash Berlin Fashion Week - EmailA newsflash copy sample, for a fashion brand aiming to send out an email to German subscribers, covering Berlin Fashion Week.
  • Ily Life Childrenswear Web Project - CopyIly Life brand owners asked for consultation on taking their brand online. This is a sample of the pitch, illustrating copy examples and considerations for storytelling and user interaction in design.
  • & Other Stores Visual Merchandising Store Signage and Department CopyAn Example Project created to demonstrate retail copywriting and conception for a department range in-store. Visual Merchandising and Store Signage Copy BRIEF: Design a department concept based on the theme of French Polynesia and create a display story. Considerations: The store design concept is based on the story of being backstage at a fashion show. Style: Tactile, Engagement, Full Price & Sale Promotion, Spring/Summer. Products - Clothing, Swimwear, Jewellery, Make-up, Accessories and
  • The Kooples - Website, Training Materials - Copy, Concept and DevelopmentC O M P A N Y N A M E - THE KOOPLES W E B S I T E LANDING PAGE C O P Y & CONCEPT - SAMPLE Messaging Goals: 
1 - [Persuade]
 2- [Inform] 3 - [Collaborate] 
4 - [Investigate] 
5 - [Meet Up] Project Brief - To create a Garment Care Guide to share with staff - 

The Kooples guide included their latest range, ‘TK Sport.’ The concept was designed to inspire TK staff to want to participate in e-learning, which the company had not yet introduced. 

Website Name: The Kooples Gym Included in
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Work history
    Communications and EngagementNHS Digital
    United KingdomFreelance
    Senior Sales/ Marketing ProjectsThe Kooples
    Manchester, United KingdomFull Time
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  • Social Media Advertising
  • Adobe Creative Suite
  • Communication Planning
  • Communications
  • Advertising Communications
  • B2B Communications
  • Brand Communication
  • Brand Communication Planning
  • Editorial Concepts
  • Editorial Campaigns
  • Editorial Copy
  • Editorial Content
  • Editorial Fashion
  • Editorial Writing
  • Editorial Styling
  • Copywriting Editorial
  • Fashion Editorial
  • Marketing
  • Marketing Branding
  • Marketing Communications
  • Marketing Campaigns
  • Marketing Consulting
  • Marketing Copywriting
  • Marketing PR
  • Marketing Promotion
  • Marketing Reporting
  • Marketing Strategy
  • Arts Marketing
    Understanding Fashion: from business to culture.Institut Français de la Mode
    Paris, France
    Micro - Credential Online Study (studied as a refresher to my MSc)
    Art Direction for FashionLondon College of Fashion, UAL
    London, United Kingdom
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    LuluLemon Hero X Healthier Communities Challengelululemon
    Winner in the Ideation Challenge - LuluLemon launched an online crowd sourcing challenge to innovate new retail space and concepts across their stores and brand to enhance community fitness.
    Creative Advertising Open HouseM&C Saatchi
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