I started out in photography and visual design working in retail for Apple and later went into marketing communications.
After gaining a scholarship from AllSaints to study my Masters in International Fashion Marketing, I worked across the London consumer fashion and lifestyle press for titles such as: Elle UK, Stylist Magazine, The Express Newspapers and former More Magazine at Bauer Media.
Excited about retail and combining both my studies and my skills, I went on to work with brands such as: & Other Stories, Tommy Hilfiger and Pandora.
Projects
- & Other Stores Visual Merchandising Store Signage and Department CopyAn Example Project created to demonstrate retail copywriting and conception for a department range in-store. Visual Merchandising and Store Signage Copy BRIEF: Design a department concept based on the theme of French Polynesia and create a display story. Considerations: The store design concept is based on the story of being backstage at a fashion show. Style: Tactile, Engagement, Full Price & Sale Promotion, Spring/Summer. Products - Clothing, Swimwear, Jewellery, Make-up, Accessories and
- The Kooples - Website, Training Materials - Copy, Concept and DevelopmentC O M P A N Y N A M E - THE KOOPLES W E B S I T E LANDING PAGE C O P Y & CONCEPT - SAMPLE Messaging Goals: 1 - [Persuade] 2- [Inform] 3 - [Collaborate] 4 - [Investigate] 5 - [Meet Up] Project Brief - To create a Garment Care Guide to share with staff - The Kooples guide included their latest range, ‘TK Sport.’ The concept was designed to inspire TK staff to want to participate in e-learning, which the company had not yet introduced. Website Name: The Kooples Gym Included in
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Work history
Communications and EngagementNHS Digital
United KingdomFreelance
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Senior Sales/ Marketing ProjectsThe Kooples
Manchester, United KingdomFull Time
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Skills
- Social Media Advertising
- Adobe Creative Suite
- Communication Planning
- Communications
- Advertising Communications
- B2B Communications
- Brand Communication
- Brand Communication Planning
- Editorial Concepts
- Editorial Campaigns
- Editorial Copy
- Editorial Content
- Editorial Fashion
- Editorial Writing
- Editorial Styling
- Copywriting Editorial
- Fashion Editorial
- Marketing
- Marketing Branding
- Marketing Communications
- Marketing Campaigns
- Marketing Consulting
- Marketing Copywriting
- Marketing PR
- Marketing Promotion
- Marketing Reporting
- Marketing Strategy
- Arts Marketing
Education
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Understanding Fashion: from business to culture.Institut Français de la Mode
Paris, France
Micro - Credential Online Study (studied as a refresher to my MSc)
Art Direction for FashionLondon College of Fashion, UAL
London, United Kingdom
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Awards
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LuluLemon Hero X Healthier Communities Challengelululemon
Winner in the Ideation Challenge - LuluLemon launched an online crowd sourcing challenge to innovate new retail space and concepts across their stores and brand to enhance community fitness.Creative Advertising Open HouseM&C Saatchi
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