& Other Stores Visual Merchandising Store Signage and Department Copy

  • Lisa Victoria

An Example Project created to demonstrate retail copywriting and conception for a department range in-store. Visual Merchandising and Store Signage Copy BRIEF: Design a department concept based on the theme of French Polynesia and create a display story. Considerations: The store design concept is based on the story of being backstage at a fashion show. Style: Tactile, Engagement, Full Price & Sale Promotion, Spring/Summer. Products - Clothing, Swimwear, Jewellery, Make-up, Accessories and Skincare. Signs: Mannequins, Hanger, Paper, Bins, Product Titles, Boxes, Wooden Cubes, Swimwear Hangers, Plants and Labels.