I am a curious person who is driven by a love of learning. In my professional life, my curiosity helps me translate data and observations into insights that positively affect metrics.
I am also a big picture, creative thinker. I value collaboration and enjoy working with team members to find innovative solutions that deliver customer value and drive business impact.
I love design and illustration, and I am often doodling or creating visually engaging data visualizations or UX experiences. In my free time, I create and sell my own designs and illustrations.
Outside of work, I enjoy reading and studying a variety of topics to keep current with new thinking in technology, anthropology, design, and human behaviour.
I am always looking for an opportunity to challenge myself and grow.
Projects
- Newsletter modalI used the Daily UI prompt to kickstart a project I have always wanted to do and never had come around to it, start sending a newsletter. As it is a newsletter from an illustrator, I decided upon a full screen modal in which an image could have a strong visual presence. I sketched a couple of simple illustrations, as I didn't want the image to be overpowering and too distracting to the main goal, getting people to sign up for the newsletter. That's the reason as well I decided upon an image in w
- Daily UI Landing pageFor the Landing Page challenge from DailyUI, I decided to revisit the landing page for Kew Gardens in London. Even though Kew Gardens is a London attraction, and you can see families and tourist, during my visits I have observed that one of the main groups wandering the gardens is in an older age group, especially during the weekdays. When designing the landing page, I moved away from something too modern, as it would not resonate with that older audience, but I still wanted to make it look cu
Work history
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Data Projects ManagerNordic Entertainment Group
London, United KingdomFull Time
n 2019, MTG spun off part of its business and created the NENT Group. During this reorganization, I was promoted and given the opportunity to grow into a new role: Data projects manager.
My role involves managing cross-functional projects across the marketing, creative, business, and technology departments. My focus is on leveraging business intelligence to guide further development of the company’s flagship platform.
I analyse audience, business, and workflow data to identify key patterns and insights. From these, I collaborate with developers to create internal tools that optimize processes and automate workflows.
As the main point of contact between different teams, I facilitate meetings with stakeholders from all levels within the organization to build alignment. I also liaise with one of our external vendors to coordinate efforts.
Audience AnalystModern Times Group MTG Limited
- London, United KingdomFull Time
As an audience analyst, I led large research projects for our channels across the Scandinavian market. I tracked data, forecasted campaign outcomes, designed visualizations, and reported on the performance of programmes and marketing campaigns. I collaborated with the marketing team to set campaign goals and ensure that we consistently hit our targets.
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Skills
- Data Analysis
- User Research
- Product
- Illustration
- Design
- Product Design
- UX
- Desing Thinking
Education
Short CourseUniversity of The Arts London (UAL)
- London, United Kingdom
User Experience (UX) and Product Design.
The course combined theoretical classes with a practical approach structured as a sprint. We covered research techniques, from exploratory research where we conducted user interviews, to usability testing, where we tested our prototype with potential users. It also included user journeys, affinity mapping, sketching, wireframing, prototyping and iterating on our project, combined with lessons on design thinking, agile, human-computer interaction and other design and usability principles.
MAUniversidad Complutense de Madrid
- Madrid, Spain
MA in Communication & Media, with specialisation in TV and Film Studies