Daily UI Landing page

  • Lorena Lorenzana

For the Landing Page challenge from DailyUI, I decided to revisit the landing page for Kew Gardens in London. Even though Kew Gardens is a London attraction, and you can see families and tourist, during my visits I have observed that one of the main groups wandering the gardens is in an older age group, especially during the weekdays. When designing the landing page, I moved away from something too modern, as it would not resonate with that older audience, but I still wanted to make it look current. Being a historic Royal institution, Kew Gardens has a myriad of resources available, including a botanical illustrator in residence, Christabel King. I decided to use her work, as I believed these type of illustrations would resonate with both an older and a younger audience, and highlight some of the attributes of Kew: a mixture of traditional and modern, nature and art, joyfulness and mystery. I have experienced the garden through different seasons and I have witnessed how much it changes, so I came up with different landing pages based on the season. You can see them all in my profile.

Daily UI Landing page by Lorena Lorenzana
Daily UI Landing page by Lorena Lorenzana
Daily UI Landing page by Lorena Lorenzana
Daily UI Landing page by Lorena Lorenzana
Lorena Lorenzana
Product Manager / User Researcher / UX Design / Illustrator