About me
I've worked in branding and design for over 15 years, delivering effective creative solutions on a range of well-known brands along with many lesser known boutique brands. As a consequence, I've learnt about a vast range of subjects, everything from bespoke diamond jewellery to Michelin star cooking, from urban yoga to online luxury fashion, and from superyachts to 3D mapping projections, plus many, many more. Just another reason why I love my job!
I am conceptual, hands-on throughout the whole creative process, and I enjoy forging close working relationships with clients. I take a curious approach to solving brand and communication problems – digging deep to find that valuable nugget to ensure a strong connection between consumer and brand.
As a Creative Director, I am experienced in managing projects from start to finish across a communications mix of digital, design, advertising, events and retail - and whatever else it takes for the brand to come alive. I find managing a team and delivering creative to the highest possible standard a fulfilling part of my role. I’ve created brands from scratch, refreshed established brands, art directed films and photoshoots, and designed websites and mobile sites alongside a whole host of other applications.
I am an ideas designer – I am a stickler for detail but the detail has to be there for a reason.
Projects
- David M Robinson brand refreshDavid M Robinson is an award winning jeweller based in Liverpool with 7 stores UK wide. They are one of the few authentic British brands to design, make and retail their own collections. Feeling like a tired high street jeweller our job was to shift the brand into the luxury space they belonged. We built the storytelling around the life cycle of love and emotional connections. DMR are there for every occasion from getting engaged to getting married to having a first child to reaching an annivers
Work history
Creative Director
London, United KingdomFreelance
Independent, versatile, lead creative with over 15 years experience working in branding and visual communication. Passionate about branding and solving problems, I imagine and reimagine brands. I see every project as a new opportunity and work hard to distil problems and challenges into effective, simple solutions.
Skills:
Creative direction
Art direction
Concept development
Creative thinking
Brand development
Identity design and usage guidelines
Graphic design
Digital design
Typography
Print design and layout
Editorial design
Budgeting and creative project management
Consultant Creative Director
- London, United KingdomFreelance
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Skills
- 360 Branding
- Print Design
- Art and Creative Direction
- Typographic Design
- Editorial Design
- Graphic Design
- Brand Development
- Digital Design
Education
BA Visual Communication, Photography and Graphic Design
- Maidstone, United Kingdom
Foundation Degree in Art & Design
- Norwich, United Kingdom