I’m a creative consultant, curator and digital strategist based in Copenhagen and London. I take a holistic approach to helping clients innovate and grow their brand online and offline. Being different is a superpower, and I work passionately to promote diversity and inclusion. With a decade of experience in the international culture and technology industries, I have a track-record in creating meaningful strategies, campaigns, partnerships and programs. Recent clients include Loewe Foundation, Louisiana Museum of Modern Art and Thames & Hudson.
At Google Arts & Culture, I was responsible for the world’s largest virtual exhibition of style We Wear Culture which launched at the Metropolitan Museum of Art, and saw 3000 years of fashion brought online for the first time. I developed Google’s strategic vision, partnerships and programs in Africa, and launched projects in Kenya, Nigeria, South Africa and Ghana.
At the Victoria & Albert Museum, I worked as the assistant curator on the exhibition Alexander McQueen: Savage Beauty, which won the museum The Art Fund Museum of the Year award. I also worked on the exhibitions David Bowie Is, Wedding Dresses and the V&A’s permanent fashion gallery.
I’m the author of Louis Vuitton: The Complete Collections (Catwalk) and The World According to Lee McQueen. I’ve previously worked at The Gentlewoman magazine and the Danish Design Center. I hold a First Class Honours in Fashion Communication with Promotion from Central Saint Martins.
Projects
- Explore Nigeria, Google Arts & CultureCelebrating the 60th Independence Anniversary of Nigeria, Tour Nigeria and Google Arts & Culture invites you to explore the heartbeat of Africa. Whether it’s your first encounter with Nigeria or you are rediscovering our heritage, we encourage you to virtually tour the country through the ‘Tour Nigeria’ collection with over 400 photographs, 9 online stories, 10 Street Views of iconic sites. And if you’re still aching for more, you should check out the YouTube travel recommendation series featuri
- Superheroes of Kenya, Google Arts & CultureLaunched on October 20th 2020, “Mashujaa” celebrates Mashujaa Day (National Heroes Day) in collaboration with The National Museums of Kenya, presenting 61 national heroes’ stories from all 44 communities of Kenya. https://artsandculture.google.com/project/identities-of-kenya/superhero https://blog.google/around-the-globe/google-africa/mashujaa-celebrate-communities-kenya-google-arts-culture/
- Voices of Empowerment: 24 South African Women, Google Arts & CultureIn celebration of National Women’s Day in South Africa, we launched an exhibit with the Nelson mandela Foundation highlighting the country’s most inspiring women and their hopes for the future. Twenty-four South African women were interviewed about their life, career and hope for the future. They include: 1. Winnie Madikizela-Mandela, 2. Graça Machel, 3. Nicky Asher-Pedro, 4. Audrey Brown, 5. Collette Dinnigan, 6. Zamaswazi Dlamini-Mandela, 7. Joanne Fedler, 8. Qaqamba Gubanca, 9. Zelda la Grang
- Nelson Mandela: 30 Years of Freedom, Google Arts & CultureLaunched on 11th February 2020, ‘Nelson Mandela: 30 Years of Freedom’, celebrates the 30th anniversary of the release of Nelson Mandela from prison, in partnership with the Nelson Mandela Foundation (NMF) and four South-African institutions. Discover twelve iconic moments after Mandela’s release, as captured by photographer Gideon Mendel. Human rights activist Zulaikha Patel, talk show host Songezo Mabece and Mandela’s personal archivist Verne Harris talking on the importance of 11 February in 1
- Africa Day, Google Arts & CultureAn annual celebration of African unity, Africa Day commemorates the founding of the African Union. Now, in the midst of the COVID-19 crisis, thinking about a “Borderless Africa: Celebrating Commonalities” has a special resonance. For more of our shared cultural heritage and creativity, visit the online exhibit 11 Ways to Celebrate Africa Day at Google Arts & Culture. Discover what unites us across art, food, music, fashion, people, landmarks and more. Peruse the collections of 26 cultural insti
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Work history
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Creative consultant and authorLouise Rytter
London, United KingdomFreelance
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Program ManagerGoogle Arts & Culture
- London, United KingdomFull Time
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Skills
- Program Management
- Digital Strategy
- Curation
- Fashion
- Writing
- Storytelling
- Brand Creative Strategy
- Project Management
- Branding Ideas
- Brand Communication
Education
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BA (Hons) Fashion Communication & PromotionCentral Saint Martins
- London, United Kingdom