About me

Stuck for words? I’m a freelance copywriter, editorial consultant, social media content producer and occasional food writer. I specialise in crafting compelling stories and content, mainly across digital channels. I've worked across a range of channels, including the food and drink sector (with the likes of Tesco, Meatopia and Emily Crisps), entertainment (The Great British Bake Off and EastEnders), and consumer brands (HSBC, Fanta, Virgin Holidays and Coca-Cola). I also work with a number of agencies including Mother London, Flipside/Weber Shandwick and Cedar Communications as an editorial consultant and copywriter. Before freelancing, I led the creative and content team at food and drink comms agency TASTE, and worked on the editorial team at creative digital agency We Are Social.

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Projects

• Emily CrispsI worked with Emily Crisps on a rebranding project to develop their brand identity and tone of voice. I then put this into practice, rewriting all the on-pack copy.
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  BBC EastEndersI worked with the BBC from September 2018 - March 2019 as a freelance social media manager to create social media content for the TV show that lived across Twitter, Instagram and Facebook. My name was even in the 2018 Christmas episode credits, which was definitely a career highlight.
• EnnismoreEnnismore, the hospitality company behind The Hoxton hotels, enlisted me to help them with the launch of a new project in 2019. This involved devising a tone of voice and then copywriting a range of assets to launch and promote the project, including… - Social media ads - Print ads - Script and copy for a promotional video - In-house collateral - Newsletters and email marketing - Banner ads
• Cedar CommunicationsContent marketing agency Cedar enlisted me to run a series of workshops with the team behind one of their biggest clients’ Instagram channels. The client is one of the country’s leading supermarkets and the channel is entirely food-focused. The workshops were focused on rethinking the content strategy for the channel and devising a new and improved tone of voice.
• Chatbot CopywritingI've written chatbot dialogue as a freelancer for Flipside (a part of the Weber Shandwick group) for a whole range of clients, from Virgin Holidays (as part of an award-winning campaign) and Fanta to a range of healthcare clients.
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  Mother DesignMother Design, the branding studio within ad agency Mother London, have worked with me as an editorial/tone of voice consultant and copywriter. I support them on branding and identity projects, both for brand new and established brands. Projects have included… - A tone of voice revamp for one of the country’s major retailers - Tone of voice development and pack copywriting for a new skincare brand - Naming, tone of voice development and copywriting for a new (as yet un-launched) lifestyle brand

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Work history

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Marketing managerMeatopia
Aug 2017London, United KingdomFreelance
Freelance marketing manager for Meatopia, an annual fire-cooking festival held at Tobacco Dock that brings together some of the world's best live-fire chefs. Please see my Projects for more details.
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Directorfodder pop-up
Jun 2017London, United KingdomFreelance
I run a seasonal, sustainable pop-up restaurant, supper club and catering business. Please see our Instagram @fodderpopup to see what we do.

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Skills

• Copy
• Copywriting
• Ad Copywriting
• Content
• Writing
• Social Media
• Editorial
• Creative
• Concepts
• Marketing

Education

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BSc (honours) PsychologyUniversity of Birmingham
Sep 2009 - Sep 2012Birmingham, United Kingdom
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Awards

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Screw It, Let’s Do It - Virgin Holidays + Virgin Atlantic, with Flipside AgencyUK Social Media Communication Awards
BEST AUDIENCE ENGAGEMENT CAMPAIGN
YouTube - #OursToLose, awarded by the Drum Marketing AwardsThe Drum
http://www.thedrummarketingawards.com/drum-marketing-awards-2016/cause-related-marketing-strategy-of-the-year/ourstolose

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