Mother Design, the branding studio within ad agency Mother London, have worked with me as an editorial/tone of voice consultant and copywriter. I support them on branding and identity projects, both for brand new and established brands. Projects have included… - A tone of voice revamp for one of the country’s major retailers - Tone of voice development and pack copywriting for a new skincare brand - Naming, tone of voice development and copywriting for a new (as yet un-launched) lifestyle brand - Copywriting for an exhibition campaign at one of London’s best cultural institutions