A successful marketing professional with a wealth of transferable skills gained from working within technology, property, product and financial services sectors. Distinguished in supporting businesses on the delivery of all internal and external marketing and communication activities aligned to business objectives. Just returned from travelling and searching for permanent creative marketing opportunities in London.
Backpacked around New Zealand, Bali, Singapore and Vietnam for 3 months.
Fender Katsalidis is a highly awarded, multi-disciplinary international architecture firm whose work now influences built environment thinking across the globe. • Supported the Marketing Manager with coordinating the Sydney offices marketing plan and activities • Responsible for internal and external communications including weekly and monthly newsletters, updating partners, clients and employees of recent project developments and milestones • Worked with sector leaders to identify opportunities and create targeted creative campaigns to enter new markets and raise the brands profile • End-to-end event management for two key launch events including the celebration of the new Sydney office and Karl Fenders first published book ‘Working Architecture’ • Produced written and graphical content across all platforms • Created google alerts in order to remain informed of mentions in media articles • Managed journalist and publication contacts and monitored twitter accounts to source media opportunities for the business (6 month contract due to visa restrictions)
Raine & Horne is a leading Australian real estate franchise group, consisting of distinct residential, commercial, rural and international holdings. • Worked closely with project marketing managers to assist and implement each project plan. Key projects included Amplify, Digitkit and the recruitment of new offices (Campaign: New Opportunities). • Involved in the coordination of communications across a range of disciplines and channels such as producing the internal video, consumer video, website landing page design, case studies, testimonials, point of sale, intranet updates, EDM’s, social media, PR, training and franchise gifting. • Experience in analysing a broad range of data e.g. target audiences, competitor to improve project and campaign performance • Calm approach to difficult situations e.g. a campaign needs to be re-negotiated due to partner and key stakeholder request the day before activity starts (6 month contract due to visa restrictions)
Pepper production farm • Worked in Australia's farming industry to obtain my second year working holiday visa working as a supervisor on a Pepper farm.
Entity Solutions is a workforce financial solutions company that specialises in: contractor management services, outsourced payroll services, migration services and workforce technology solutions. • Created awareness, thought leadership and educational content and assets to support sector campaigns responding to typical buying journeys • Supported marketing manager with producing the new brand identity including company brand guidelines and new website • Coordinated digital communications in line with the content strategy and content calendar • Planned and managed key social accounts using Hootsuite helping to increase followers • Liaised with third party agencies to produce branded merchandise and coordinating printed collateral • Responsible for coordinating marketing events for clients including meetings, roundtables and forums (6 month contract due to visa restrictions)
OCSL is a leading Technology Solutions company that specialises in delivering business transformations. • Generated sales leads through targeted marketing campaigns. All new leads and potential sales enquiries were kept up to date in CRM. • Responsible for writing key messaging for each campaign and executing the marketing activities and producing assets. Activities included email marketing, updating the website and social media channels. • Organised customer and corporate events. This included monthly online webinars, hospitality, tradeshows, round-tables from planning to execution and then post-event evaluation and reporting. Responsibilities included delegating registrations & sending invitations. • Designed all marketing materials including datasheets, whitepapers, EDm’s, presentations, brochures and event material using Adobe Suites (InDesign, Illustrator and Photoshop)
An award-winning product development company specialising in bringing innovative products to retailers. • Invented and developed new and innovative product concepts to production to market. The product areas included gifts, gadgets, accessories & toys. • Set product briefs by large enterprise businesses and took charge of multiple design projects and managed ever-emerging client deadlines with strong attention to detail • Conducted background research (understanding target audience & product competition) and designed products to fit a seasonal trend. • Worked closely with the marketing manager to create web images, logos, product branding, brochures, POS and packaging.
Bachelor of Arts (BA) in Product Design, Second Class Honors