Lucia Cerda
Available

Lucia Cerda

Art DirectorBarcelona, Spain
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Connections
Pip Jamieson
Alexa Boldy
Merce Segu
Lucia Cerda
Available

Lucia Cerda

Art DirectorBarcelona, Spain
About me
Art Director, living in Barcelona. Originally from.... Argentina, Malaga and lived in Belfast for 8 years, so not really sure.... I just want to create things that make people laugh or at least that they pay attention to for more than 2 seconds.
Projects
  • Bakers Superfoods
    Bakers SuperfoodsThere's Food and then there's Bakers Superfoods Brand relaunch through TVC to bring a bit of fun back to the brand. Platform idea that will span future executions in the future with the same end line.
  • Felix - Up To Mischief
    Felix - Up To MischiefWe created a series of interactive Instagram games for Felix followers to get involved in. It was a challenge of combining live action, an animated cat and the very specific ways you can engage with the media.
  • Gourmet Revelations
    Gourmet RevelationsThe Ultimate Foodie Ritual Our pompous fluffy white cat likes this food so much, he created his own ritual for it.
  • BEYOND - Nature's Protein
    BEYOND - Nature's ProteinA pet food that’s made of bugs and plants you say? We were tasked with creating a brand world and finding an end line which could be used across all types of media in all types of countries.
  • FELIX - Naturally Delicious
    FELIX - Naturally DeliciousFor a product that got cats exploring new flavours, we thought what better way to use Felix than to get him out exploring, too. Even if he was only exploring the shadows of a toy elephant and a book on a coffee table.
  • LEGO - Playday Invitation
    LEGO - Playday InvitationEvery year, LEGO hosts Play Day - a day off work for employees to, as the name suggests, play. We created this invitation at the time of the Rebuild The World campaign as a piece of Direct Marketing to press to encourage them to see the power of just a brick and a little imagination and invite them to come and see Play Day for themselves. Maybe you see a bridge. Maybe you see an alien’s ear. Maybe you see Dame Judy Dench abseiling down Nelson Mandela’s forehead. There are no wrong answers.
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Work history
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    Senior Art DirectorAFG Europe (McCann Londo)
    Barcelona, SpainFull Time
    I joined AFG& originally as a designer, and moved up as an art director, this meant not only coming up with concepts for advertising campaigns for our main client Purina, but also over looking the whole production of the campaign from shoots to post production.
    LEGO Group logo
    LEGO Group logo
    CreativeLEGO Group
     - 7190 Billund, DenmarkInternship
    I joined the in house team at the LEGO Agency for 3 months. I took part in fun and playful brainstorming, idea generation, storyboarding and assisted and supported the Creative and Art Director with the global campaigns.
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Skills
  • Photoshop
  • Abobe Indesign/photoshop/illustrator
  • Adobe After Effects
  • Photography
  • Illustration
  • Creative Arts
  • Brainstorming
  • Adversiting
Education
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    MANuova Accademia di Belle Arti Milano
     - Milan, Italy
    Master in Creative Advertising and Art Direction.
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    Erasmusécole supérieure d'arts & médias de Caen/Cherbourg
     - Caen, France
    Erasmus year in Caen studying Graphic Design and Media
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Awards
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    Wood Pencil - D&ADD&AD New Blood Festival 2019
    For D&AD New Blood, we had to convince young people that the Whopper is NOT crap. An integrated campaign focusing on all the hate the Whopper receives will only make it stronger. This was a message to the bullies. We literally flamed the Whopper with mean comments about it which only helped to make it even more delicious.
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    Bronze PencilThe Young Ones 2019
    BRIEF: Create a campaign for Kraft’s Mac & Cheese for Back to School targeted to millenial parents. RESULT: As back to school is one of the most stressful times for parents, we decided to create an integrated campaign targeting parents at the moment they’re buying anti-stress products such as aspirins or hair loss shampoo. Implying that these products would not be needed if you buy Mac & Cheese because at least dinner would be sorted.