- LEGO - Playday InvitationEvery year, LEGO hosts Play Day - a day off work for employees to, as the name suggests, play. We created this invitation at the time of the Rebuild The World campaign as a piece of Direct Marketing to press to encourage them to see the power of just a brick and a little imagination and invite them to come and see Play Day for themselves. Maybe you see a bridge. Maybe you see an alien’s ear. Maybe you see Dame Judy Dench abseiling down Nelson Mandela’s forehead. There are no wrong answers.
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Senior Art DirectorAFG Europe (McCann Londo)
Barcelona, SpainFull Time
I joined AFG& originally as a designer, and moved up as an art director, this meant not only coming up with concepts for advertising campaigns for our main client Purina, but also over looking the whole production of the campaign from shoots to post production.
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- Abobe Indesign/photoshop/illustrator
- Adobe After Effects
- Creative Arts
MANuova Accademia di Belle Arti Milano
- Milan, Italy
Master in Creative Advertising and Art Direction.
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Wood Pencil - D&ADD&AD New Blood Festival 2019For D&AD New Blood, we had to convince young people that the Whopper is NOT crap. An integrated campaign focusing on all the hate the Whopper receives will only make it stronger. This was a message to the bullies. We literally flamed the Whopper with mean comments about it which only helped to make it even more delicious.
Bronze PencilThe Young Ones 2019BRIEF: Create a campaign for Kraft’s Mac & Cheese for Back to School targeted to millenial parents. RESULT: As back to school is one of the most stressful times for parents, we decided to create an integrated campaign targeting parents at the moment they’re buying anti-stress products such as aspirins or hair loss shampoo. Implying that these products would not be needed if you buy Mac & Cheese because at least dinner would be sorted.