LEGO - Playday Invitation

Every year, LEGO hosts Play Day - a day off work for employees to, as the name suggests, play. We created this invitation at the time of the Rebuild The World campaign as a piece of Direct Marketing to press to encourage them to see the power of just a brick and a little imagination and invite them to come and see Play Day for themselves. Maybe you see a bridge. Maybe you see an alien’s ear. Maybe you see Dame Judy Dench abseiling down Nelson Mandela’s forehead. There are no wrong answers.