Hi there! My name is Lucho, I’m a Product Designer born and raised in 1988 in Argentina now based in Berlin. I consider myself as an enthusiastic about learning new things constantly.
I’m passionate about solving problems in a creative way, which will usually make adapt myself to different roles across organizations.
After years of working as a UX Designer, I realized it’s no longer enough to understand the user and create a delightful experience, you need to the understand the business. It’s core to understand the Product Strategy, Growth, and Marketing.
My approach to helping organizations hit their goals comes from a deep understanding of the business mixed with how the product fits into the bigger picture.
I believe in Design Thinking as a philosophy to tackle major challenges by solving real problems the users are facing.
I read very often business books to support my learning journey.
Projects
- Lifting one of the biggest Telcos to the cloudThe context On June 17′ I made a big change in my career. I joined Vlocity as a Lead UX Architect onsite on Telecom Argentina, where we would take this huge whale to the cloud. The client wanted to turn off their legacy systems and upload the entire company to the cloud with a big deployment strategy followed by the target of a quadruple play offering to their customers (mobile, Internet, fixed line, and media content).
Work history
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Lead UX ConsultantVlocity
- San Francisco, United StatesFull Time
Leading the UX Strategy for the biggest digital transformation in Telecommunications in Latam.
• Co-managing a team of 6 UX Designers from the client side and also from Vlocity.
• Inserting cultural change from Waterfall to Agile.
• Aligning UX effort with business goals.
• Elevating the perception of the importance of good UX through talks and workshops.
• Helping the Scrum teams figure out what makes sense to build in every sprint.
• Conducting user research at call centers with internal users.
• Translating insights found in the user research into design actionables.
• Showcasing demos to customer’s VPs and Managers to show the progress of the project and to sell new services.
• Building Service Blueprints and Customer Journey Maps through co-creation workshops.
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Mobile UX DesignerDespegar.com
- Buenos Aires, ArgentinaFull Time
In charge of the User Experience of the native apps of 4th biggest OTA (online trave agency) in the world.
• Working in squads with Agile methodology.
• User interface design based on native design patterns of each platform.
• Wireframing collaboratively new ideas.
• Defining MVPs with the Product Team.
• High fidelity prototyping with different apps like Sketch, Proto.io, After Effects, Principle, and InVision.
• Conducting contextual and remote user research.
• Running user interviews and surveys.
• Validating our experiments through A/B testing.
• Growth Marketing.
• Facilitating Design Sprints and Design Studio Workshops.
• Ensuring delivery quality by working close to the engineers.
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Skills
- Digital Design
- Copywriting
- Interaction Design
- UX Design
- Product Design
- User Experience
- Business Innovation
- Strategic Planning
- Marketing Strategy
- Growth Hacking
Education
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Post-graduate Diploma in Graphic DesignUniversidad de Morón
- Morón, Buenos Aires Province, Argentina