Lucy Barker-Yates

Lucy Barker-Yates

Senior Art DirectorUnited Kingdom
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Connections
Pip Jamieson
Natalie Bell
Veroni Deco
Lucy Barker-Yates

Lucy Barker-Yates

Senior Art DirectorUnited Kingdom
Projects credited in
  • Snapchat
    SnapchatBRIEF. To make GenZ realize the power of their digital skills in today's uncertain job market. INSIGHT. It’s a confusing time for Gen Z’ers, they don’t know what to study, what job to get, or maybe they’re thinking of starting their own business… Who knows! IDEA. “Snap Up your Future”. We created a filter that highlights users’ skills by doing something Gen Z’ers do all the time: tapping on their mobiles. https://www.marthatoulouse.com/work/snapchat
  • Unicef
    UnicefBRIEF. To invite current donors to consider legacy giving. INSIGHT. Nobody feels comfortable talking about wills and death. Life stories make better conversations and can live forever. IDEA. “To be Continued”. We proposed Unicef to make a Netflix docuseries showing journeys that have begun and futures… to be continued. The key here, donors were the ones starting every story/episode. https://www.marthatoulouse.com/work/unicef
  • Gordon's Gin
    Gordon's GinAnomaly had cracked a TV execution and hired us (M&L) to build a campaign around it, aimed at men 45+. The last thing we want to overthink is a G&T. [Radio, OOH, Print, Digital, Experiential] https://www.marthatoulouse.com/work/gordons-gin
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