Snapchat

BRIEF. To make GenZ realize the power of their digital skills in today's uncertain job market. INSIGHT. It’s a confusing time for Gen Z’ers, they don’t know what to study, what job to get, or maybe they’re thinking of starting their own business… Who knows! IDEA. “Snap Up your Future”. We created a filter that highlights users’ skills by doing something Gen Z’ers do all the time: tapping on their mobiles. https://www.marthatoulouse.com/work/snapchat