Hola, I’m Martha. The Copy side of {Martha&Lucy}. You probably haven’t heard of us unless you were at Anomaly London or Snapchat Creative Council 2021.
I’ve worked as a Creative on both sides of the Atlantic. I started as a Copywriter at BBDO, JWT, and DDB in my hometown Bogotá, Colombia. I moved to London, got married, did a Masters in Digital, traveled to every spot on the map, but not necessarily in that order.
I’ve won pitches for the agencies I worked for, including Pepsi’s Regional campaign for BBDO and my work as a Creative Director for Ariadna US, led agency and client -Palace Resorts- to become Gold winners at Adrian Awards.
MARTHA & LUCY - Senior Creative Team
I met Lucy at Creative Comeback 2020. What have we done recently?
A POSTER* IN PARIS
Our first work together got shortlisted and it was exhibited in Paris at The Ocean Decade Exhibition, UNESCO headquarters.
*The brief was to create a Poster, we also sent a 360 campaign attached. All for the sake of the ocean.
WORKED AT ANOMALY LONDON
Anomaly housed us for 3 months to work on and produce the new Gordon’s Gin integrated campaign aimed at men - online video, radio, and print. We had lots of meetings with Diageo and made Gin unpretentious. All done remotely, check our zoom summary.
A PITCH FOR PET PARENTS
We worked on a pitch, a digital campaign for a pet food brand with the team at MBAStack. Our pets kept photobombing our zoom meetings. The agency is now in the second round.
PLAYED WITH SNAPCHAT FILTERS
Digital campaigns are our thing so we were thrilled to be one of the teams nominated to participate in the Snapchat Creative Council 2021 competition. Getting AR tools and creativity together to find a solution to a pressing issue.
Work history
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Senior CreativeMartha & Lucy
London, United KingdomFreelance
Martha Monk + Lucy Barker-Yates.
Senior Creative Team. Having fun. Challenging the industry. Working with brands that push for great work.
A POSTER* IN PARIS
Our first work together got shortlisted and it was exhibited in Paris at The Ocean Decade Exhibition, UNESCO headquarters.
*The brief was to create a Poster, we also sent a 360 campaign attached. All for the sake of the ocean.
WORKED AT ANOMALY LONDON
Anomaly housed us for 3 months to work on and produce the new Gordon’s Gin integrated campaign aimed at men - online video, radio, and print. We had lots of meetings with Diageo and made Gin unpretentious. All done remotely, check our zoom summary.
A PITCH FOR PET PARENTS
We worked on a pitch, a digital campaign for a pet food brand with the team at MBAStack. Our pets kept photobombing our zoom meetings. The agency is now in the second round.
PLAYED WITH SNAPCHAT FILTERS
Digital campaigns are our thing so we were thrilled to be one of the teams nominated to participate in the Snapchat Creative Council 2021 competition. Getting AR tools and creativity together to find a solution to a pressing issue.
Senior Creative - ReturnerAnomaly
- London, United KingdomPart Time
Living proof that Creative Comeback works. Returnship at Anomaly London.
We created and produced an integrated campaign for Gordon's Gin. [Print - Digital - OOH - Radio]
Client: Gordon's Gin - Diageo
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Skills
- Copywriting
- Advertising
- Creative Direction
- Ad Copywriting
- Strategy
- Fluent Spanish
- Branding
- Creative Storytelling
- Creative Concepts
- Creative Consultancy
Education
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MastersHult International Business School
- London, United Kingdom
* 3M. Digital Marketing Consultant at 3M, optimizing UK online store to increase sales, defining KPI's and user journeys for Business and Consumers. Research, test, UX, IA, UCD.
* UK MUSIC FESTIVALS. Facebook page creation, content strategy, link building, community management; planning Social Media campaign.
* M&S Ecommerce Project. Analysing company’s online store and multichannel experience from brand and customer’s perspective. Evaluated mobile impact.
* THE BODY SHOP. E-CRM and customer retention initiatives.
* JESSOPS. Digital Marketing Plan defining Retailer's unique value proposition, optimizing logistics, strategic alliances, setting KPI's for business performance and customer engagement.
* FUTURE LIONS 2011. Entry for Advertising Awards. Innovative media for Levi's.
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Professional in AdvertisingUniversidad Jorge Tadeo Lozano
- Bogotá, Colombia
An introduction into the advertising world, its history, development, covering all the fields that are related as graphic design, copywriting, marketing, statistics, customer, art history, sociology.