Lucy Hackshaw

Lucy Hackshaw

FounderLondon, United Kingdom
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Connections
Pip Jamieson
Alexandra (Lex) Hearth
Swakara Atwell-Bennett
Lucy Hackshaw

Lucy Hackshaw

FounderLondon, United Kingdom
Projects credited in
  • NIKE TIGHTS x FKA TWIGS
    NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer. Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
  • Nike women's performance styling in Niketown London
    Nike women's performance styling in Niketown LondonPersonal styling serivce-led campaign at Niketown London. I took on this project while back at university and managed the on-site activation for the duration of the campaign on a freelance contract. My colleague Kayleigh Young was responsible for the design of retail brand elements, while I took on management of the team of 10 stylists, reporting daily on the success of the campaign to iterate as we offered the services over a 3 week period.
  • TORY BURCH - LETTUCE WARE
    TORY BURCH - LETTUCE WARESeen Displays worked seamlessly with the Tory Burch team to curate the window display to launch their Dodie Thayer for Tory Burch Collection. The collaboration between Tory Burch and icon of the vintage Palm Springs 60s style, ceramicist Dodie Thayer revived Thayer's classic, handmade lettuce-centric pottery designs which embodied the casual elegance of the Californian era. The collaboration was underlined by the quintessence of affluent entertainment during the Palm Springs Bohemian glamour er