Seen Displays worked seamlessly with the Tory Burch team to curate the window display to launch their Dodie Thayer for Tory Burch Collection.
The collaboration between Tory Burch and icon of the vintage Palm Springs 60s style, ceramicist Dodie Thayer revived Thayer's classic, handmade lettuce-centric pottery designs which embodied the casual elegance of the Californian era.
The collaboration was underlined by the quintessence of affluent entertainment during the Palm Springs Bohemian glamour era; bright, airy and lively 60s dinner party prosperity, which married the splendour of classically chic fashion and interiors.
Seen Displays' unique neuroscientific approach and knowledge of human behavior, as well as the neurobiological systems at play in retail enabled this window display to engage with Tory Burch’s desired audience.
By applying their proven methodology, Seen Displays employed a juxtaposition of novelty and nostalgia to create a truly effective window display - and one that provided measurable results back to the brand.
The novel aspect of the visual concept acted as a catalyst to activate the attention system in passers-by - getting them to pause and look, while the nostalgic references encouraged dwell, curiosity and visual discovery through activating the memory system of those experiencing the display.
Realised through paper art pieces amidst the actual crockery pieces, the display depicted the lettuce crockery within the actual context of an organic, and naturally intricate vegetable garden, whilst playing off the trending green hues of this year.
Within two adjacent windows, one displayed the playful, artistic expression of the lettuce product design, while the other was kept simpler for the consumer to understand clearly which elements within the installation were for sale. This created congruency and contrast, showcasing the collection holistically, yet relevantly. To achieve further connection inside the store, the lettuce collection was displayed with immediate access upon entrance.
