Lucy Murray Willis

Lucy Murray Willis

CreativeLondon, United Kingdom
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Lucy Murray Willis

Lucy Murray Willis

CreativeLondon, United Kingdom
About me
I’m looking for treatment design, and visual research work. I've been working on a freelance basis after 2 years as a Pitch Designer and Researcher at production company called Somesuch in London/Anonymous Content in LA. I still work closely with their award winning roster of 40+ Directors, researching visuals, designing layout, and developing pitches for Advertising, Music Videos and Content. Recent clients: GAP, Sophie Hulme, Google Pixel, Wallpaper, Dazed, Nike, Elton John, and Audi
Projects
  • Above Sea Level
    Above Sea LevelAbove Sea Level is a magazine and events platform designed to start a different type of conversation around wine. By looking at wine in the context of food, design, people and places our hope is that it becomes an easier, more natural part of our conversation. This is something we explore through our magazine, events and project collaborations with other like minded people, brands and initiatives.
Projects credited in
  • Vinterest — Branding, Tone of Voice and Content Strategy
    Vinterest — Branding, Tone of Voice and Content StrategyWe worked with this fledgling, on demand wine delivery service in the UK to help shape their tone of voice, content strategy, photography and branding.
  • Above Sea Level #2 — Portugal
    Above Sea Level #2 — PortugalIssue 2 of Above Sea Level celebrated the people driving change in Portugal — from winemakers, through to food producers, chefs and architects. We began our journey on the islands — Madeira and the Azores — then moved from the north to the south of the mainland, charting the people we met and the changing landscapes we saw along the way.
  • Elton John - The Cut
    Elton John - The CutA global search for undiscovered filmmakers to direct the official music videos for three iconic Elton John hits.
  • Side Effects Launch Film
    Side Effects Launch FilmTech Will Save Us is an East London start up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits. With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea was that these aren't ordinary toys, they come with side effects. Made with Raine Allen-Miller at Somesuch, featured in It's Nice
  • Eurostar - Travel State of Mind
    Eurostar - Travel State of MindUsing the Travel State of Mind TV ad as a starting point, I wrote all the copy for Eurostar's out-of-home campaign. Initially, the brief was to write short headlines to appear on cross-tracks and TCPs, but I was over the moon when my long-copy idea was approved. As well as cross-track posters, the say yes and see what happens ad appeared on a huge billboard at Waterloo station and got positive feedback on social media. See more at plumtreecreative.com/eurostar.
  • Libresse - #bloodnormal
    Libresse - #bloodnormal Bodyform & Libresse, feminine care brands of the leading global hygiene and health company Essity, continue their mission to break taboos around periods with their latest campaign, #bloodnormal, in which period blood is shown realistically for the first time. They have also finally banished the blue liquid convention and replaced it with a realistic red. After all, women bleed blood. At the heart of the campaign is a film created by AMV BBDO and directed by Daniel Wolfe, with cinematography b
Work history
    Somesuch logo
    Somesuch logo
    Directors AssistantSomesuch
     - London, United KingdomFull Time
    Pitch Designer and Researcher at a production company called Somesuch in London/Anonymous Content in LA. Whilst there, I worked closely with their award winning roster of 40+ Directors, researching visuals, designing layout, and developing pitches for Advertising, Music Videos and Content.
    S
    S
    Personal AssistantSomesuch & Co
     - London, United KingdomFull Time
    Personal Assistant to Founders and Directors, Office Manager to a studio of up to 40 people. Full responsibility of diary management, reservations, extensive travel organisation, and multitasking of day to day office running. Whilst in this position I also oversaw and project managed a new office renovation and refurbishment.
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Skills
  • Advertising
  • Film
  • Visual Arts
  • Art Direction
  • Design
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
  • Visual Research
  • Photography
  • Retouching