Eurostar - Travel State of Mind

  • Katie Gibson
  • Nicole Horlock
  • Matthew Critchley
  • Lucy Murray Willis
  • Ronan Tuite
Using the Travel State of Mind TV ad as a starting point, I wrote all the copy for Eurostar's out-of-home campaign.
Initially, the brief was to write short headlines to appear on cross-tracks and TCPs, but I was over the moon when my long-copy idea was approved.
As well as cross-track posters, the say yes and see what happens ad appeared on a huge billboard at Waterloo station and got positive feedback on social media.
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