Using the Travel State of Mind TV ad as a starting point, I wrote all the copy for Eurostar's out-of-home campaign.
Initially, the brief was to write short headlines to appear on cross-tracks and TCPs, but I was over the moon when my long-copy idea was approved.
As well as cross-track posters, the say yes and see what happens ad appeared on a huge billboard at Waterloo station and got positive feedback on social media.
See more at plumtreecreative.com/eurostar.
