Work history
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Creative DirectorSaatchi & Saatchi
London, United KingdomFull Time
* Won the pitch for the global Expedia account which was run between the Saatchi & Saatchi London and LA offices. This win consolidated all worldwide comms and global marketing including TV, digital video and display, social media and outdoor. My role was to creatively lead and direct all EMEA work across multiple territories and languages, overseeing all areas of creative development, production and transcreation, while also working on global projects running continuously within multiple timezones.
* Responsible for digital expertise and copywriting for the 9 Cannes Lion award-winning campaign #HIVHeroes in collaboration with Saatchi & Saatchi Switzerland and Vangardist Magazine, receiving 32million impressions.
* Refocused the Weight Watchers European creative strategy from functional diet brand to empowering lifestyle brand with digitally integrated campaigns. With world-renowned director Ed Morris and award-winning documentary maker Julie Moggan, we created films and digital content which became an online movement.
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Webfest JuryRaindance Film Festival
- London, United KingdomPart Time
As a digitally-minded storyteller, I was invited to join the Webfest Jury within the 26th Raindance Film Festival, the largest independent film festival in the UK.
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Skills
- Copywriting
- Creative Direction
- Digital Advertising
- Editorial Content
- Creative Ideas
- Radio Advertising
- TV Advertising
- Brand Storytelling
- Content Creatiion
- Script Development
Education
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JournalismUniversity of Lincoln
- Lincoln, United Kingdom
All aspects of multi-media journalism, design, PR, law and ethics.