Luke Powell joined Pentagram as a partner in October 2015. He studied graphic design at Central Saint Martins, graduating with Honours in 1996. He started his career at London design studio, The Kitchen, working on identity and print projects. In 2005, he founded Hudson-Powell with his brother, Jody Hudson-Powell. As Hudson-Powell, their work encompassed brand identities, motion graphics, website design, creative technology, immersive experiences and art commissions.
Powell’s clients include Diesel, Coca-Cola, Nickelodeon, University of the Arts London, Hauser and Wirth, Uniqlo, Google and Canteen. During his time at Hudson-Powell, he also consulted at branding agency Wolff Olins helping them to develop dynamic identities for brands like Price Waterhouse Cooper, London 2012 Olympics and EE.
Powell’s work has been exhibited at the MoMa, at Colette in Paris, and at Dazed and Confused’s festival ‘Dazed Live’. He has created immersive experiences for the BBC and ‘And Festival’.
Projects
- Watch This SpaceA book examining the screen and its impact on society, the self and culture. ‘Watch This Space’ examines screens and their impact on society, the self and culture. The book—a limited edition collaboration between author Francesca Gavin and Pentagram—questions what the screen is, its function and how it shapes our experience, eyes and emotions. Offering an in-depth analysis of the device that has become an extension of our modern bodies, ‘Watch This Space’ presents the screen as the defining obje
- ResonateIdentity, font and glyph system for an international digital arts festival in Serbia. Pentagram has created a bespoke brand font for Resonate, an international festival that explores music, visual arts and digital arts in Belgrade, Serbia. The font is part of the visual identity that the Pentagram team created for the festival, which was launched in 2015. Resonate is a platform for networking, knowledge sharing and education. To reflect this collaborative spirit, Pentagram has created a bespoke
- SpiritlandA waveform-inspired identity for a new London venue that houses the best sound system in the world. Pentagram has created the visual identity for Spiritland, a London eating, drinking and listening venue that houses one of the the best sound systems in the world. Featured by the The New York Times and The Guardian, Spiritland is a cafe, shop and workspace by day and a bar by night, serving food by Owen Kenworthy of Brawn, one of London’s finest ingredient-led restaurants. It also hosts an active
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Projects credited in
- ACID BREXITPentagram partner Yuri Suzuki presents ACID BREXIT, a three-track techno protest against the anti-immigrant hatred stoked up by Brexit and the politics of division.40
- February 2018 (applications closed)Calling all Design folk. Join us at Pentagram's legendary studio for an opportunity to connect with some of the UK’s leading Creative & Design Directors. Click here to apply Applications close on Tuesday 20th Feb 11am. There are 30-40 spaces available at this event. This event is proudly supported by our friends at Shutterstock.44
Work history
PartnerPentagram
London, United KingdomFull Time
Skills
- Graphic Design