About me
I started my career as a Business Development Manager at PPM creative Working with one of the U.Ks biggest YouTube and Instagram influencers. In this role, I leveraged my strong communication skills and passion for relationship building to partner with global brands including Google, Amazon, Coca Cola, Innocent and L’Oréal.
When COVID forced the termination of my most recent position, I used my success at PPM Creative and problem-solving attitude to start my own successful business as a freelance brand partnerships manager, building upon existing business relationships and developing new partnerships with multiple multinational brands.
Projects
- Affiliate Marketing with Pintrest & Patricia BrightThis was a paid-for partnership with Pinterest, which required the creation of 3 boards for Christmas 2017. I chose the products, curated imagery and wrote all copy for the boards. In addition to editorial skills, I also utilized my knowledge of affiliate marketing during this project, all products have affiliate links. This saw an increase in passive income for the company. and evidences my knowledge I can spot opportunities to monetize within the influencer space.
- Patricia Bright Glamour CoverDuring this project, I acted as an assistant and liaison between Patricia and the Condé Nast team and helping with the sourcing and purchasing of accessories. During this shoot, I also created the content used by Patricia within her own channel as was in line with the production schedule I created
- Make-Up Revolution x Patricia Bright CollaborationThis project saw me hold sole responsibility for market research, trend prediction, product design, vetting international cosmetic manufactures and liaising with regulatory authorities. The original plan was to produce and retail the product In-house. But once the product was created, Make-up Revolution noticed us and a deal was stuck to produce and sell the products. Even though my manufactures were not used, the concept (The colour trends, the branding and a high street brand inclusive for
- Youtube Video Concept CreationDuring my time at PPM, I created ideas for organic Youtube video content, This involved researching and predicting trends. I sought information from both inside and outside of the youtube space. I have strong faith in my ability to analyse data and predict trends, as once produced my videos often saw some of the highest viewing figures on our channels (often over 1.5million+) The ones below highlighted in green are an example of my video ideas
- The Break Online CourseThe Break is an online course produced by the influencer Patricia bright. My involvement included the planning of modules, creation and copywriting of text content, scripting video content and assisting on shoot days. I also outsourced the graphic designer; Eileva Tide Studio and signed off on visual content. This demonstrates the ability to spot an opportunity, project manage and execute my ideas.
- Creation of merchandise apparel range for Patricia BrightThis project raised over 40k a 14 day sales period, the below article praise’s the concept of the range and understanding of the target audience. During the project, I researched trends, created designs sourced suppliers and created a marketing strategy.
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Work history
Business Development ManagerPPM Creative
- London, United KingdomFull Time
• Contract management of relationships with clients inc L’Oreal, Shiseido & Coca-Cola
• Developed products to be sold under the Patricia Bright name, including Merch range, Make up collection, Online Course.
• Supplier Management
• Sourcing, interviewing and selecting virtual assistants and graphic designers for projects
Skills
- Product Development
- Supplier Management
- Product Advertising
- Digital Advertising
- Social Advertising
- Influencer Marketing
- Influencer Management
- Supplier Negotiations
Education
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Bachelor of Arts (BA) Durham University
- Durham, United Kingdom
Human Geography With Business Modules - BA (Hons)
Human geography is the branch of geography that deals with the study of people and their communities, cultures, economies, and interactions with the environment by studying their relations with and across space and place.
My Dissertation focused on how people interact within the Social media space and how it effects there buying decisions.
• Modules: Marketing Principles, and Entrepreneurship, Money and Finance, Economic Geography, Philosophy, Secondary Data Analysis (with SPSS software training), Social Research, Participatory Research