Lydia Weigel

Lydia Weigel

Marketing MangerLondon, United Kingdom
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Lydia Weigel

Lydia Weigel

Marketing MangerLondon, United Kingdom
About me
Marketing Manager working in the publishing industry. Skilled in executing marketing campaigns, across non-fiction, Fiction imprints and Stormzy's publishing imprint #Merky Books - From positioning, planning, creative and digital strategy. Shortlisted for C4 diversity in adversity award 2020 Best Multi-title campaign 2020, Book Marketing Society Keisha The Sket, nominated for Book of The Year (The British Book Awards)
Projects
  • #Merky Books Literature Festival
    #Merky Books Literature FestivalSponsored by Netflix, the two-day event aims to demystify creative industries and inspire a new generation of creatives. The festival is free to attend and will include a range of talks, workshops and live performances covering writing and storytelling across literature, film and TV, music and photography. From creating the story around the festival; why demystifying access to creative industries matter, why it is important to celebrate new voices, creativity, culture and arts, to working with
  • A New Formation by Calum Jacobs
    A New Formation by Calum JacobsCelebrating the launch of A New Formation, the brilliant, original and inventive book by Calum Jacobs. Led on the marketing campaign from announcement through to launch.
  • ‘‘Spiritualism as a Lived Experience: Exploring the Spiritual Practices of Marie Laveau and Maya Angelou.’’
    ‘‘Spiritualism as a Lived Experience: Exploring the Spiritual Practices of Marie Laveau and Maya Angelou.’’A yearlong dissertation exploring the indigenous African spiritual practices of voodoo priestess Marie Laveau and renowned literary figure, Maya Angelou. This thesis looks to explore how these syncretic practices, unified Laveau and Angelou while equipping them with an agency that led them to sustain relationships and build communities.
Work history
    Penguin Random House UK logo
    Penguin Random House UK logo
    Marketing ManagerPenguin Random House UK
    London, United KingdomFull Time
Skills
  • Marketing
  • Market Strategy
  • Marketing Design
  • Marketing Planning
  • Marketing Copywriting
  • Marketing Campaigns
  • Marketing Branding