My job is head creative and overseer of creative projects, whether it’s a photo shoot, launching a new magazine title, or a company brand overhaul. I take business and creative ideas, and either as sole creative or by curating a specific team for the job, I make them a distinct, leading and engaging reality, on brief and always to deadline.
With over twelve years as an Art Director and Creative Project Manager in international print publishing and branding, I am confident in producing exemplary results on any project, no matter how big or small.
Specialising in design, writing and photography for websites, magazines and brochures, and branding and identity creation for businesses and brands, I have all of that completely covered. But when it comes to pulling in great talent for other areas of work or larger projects I have an excellent pool of top-level creatives at my fingertips. Having launched, published and run a high-end Arts, Fashion and Lifestyle print publication, Pretty Litter Magazine, for four years, and art directed a world-wide industry leading extreme sports publication, Kiteworld, for eight years, in one of the most important creative centres in the UK (Brighton), this enabled me to grow an outstanding network of associates, and to count world class photographers, illustrators and other creative specialists as my trusted professional friends. I work with these people on a regular basis and much of the work you’ll see in my portfolio is the collective efforts of my extended team.
I currently work in my studio by the sea on various creative projects for brands, consultancies and publishing houses, as well as in-house for other companies in Brighton and London, so if you have a project you think I might be able to help you with, please get in touch. I look forward to hearing from you.
www.LyssandraRutherford.com
Projects
- Photo Shoot: 'Solitary Heaven'Shot in one of Brighton's most beautiful churches this was a stunning photo shoot I Art Directed and Coordinated for Pretty Litter Magazine. Working with leading photographer, Nick Caro, and a fantastic team of stylists and assistants we created one of the most beautiful photographic scenes I've ever worked on.
- Branding + Event Design: Kitesurfing Armada FestivalI'm the Art Director of this annual event that shakes up Hayling Island every June. Working closely with the director, every year I oversee the design, branding and marketing of this exciting international kitesurfing and music festival. We produce print brochures, social campaigns, billboards, and on-site design comes into play with branded festival design including stage design, signage and bar design. Kitesurfers and kitesurfing pros come from all over the world to enjoy this 3 day beer,
- Art Director: Kiteworld MagazineFrom issues 31 to 76 I was sole designer and art director of Kiteworld magazine, it's travel guide supplements and online marketing. The magazine is the biggest selling internationally in its field and consists of around 150 pages each issue. There was a huge amount of work involved, and the editor and I would work very closely ensuring each issue was individually unique in its content and design, and delivered the best content for its loyal following. The two covers below are my favourites
- Pretty Litter Magazine - Editor + Creative DirectorPretty Litter Magazine was a high-end art, fashion and culture publication where I was Editor and Creative Director. It rapidly grew from Brighton based street magazine to high-end international coffee table publication in a matter of months. It featured everything from street art, tattoo art, illustration, traditional visual art, to fashion, new music and European music festivals. We had interviews with exciting entrepreneurs and top level creatives in all types of creative industries, and asi
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Skills
- Graphic Design
- Art Direction
- Editing
- Copywriting
- Brand Copywriting
- Copywriting Editorial
- Magazine Concepts
- Magazine Design
- Magazine Production
- Magazine Publishing
- Magazine Editing
- Magazine Articles
- Magazine Layout
- Magazines
- Publishing Design
- Book Publishing
- Creative Publishing
- Editorial Publishing
- Book Design
- Print Advertising
- Print Design
- Print Production
- Print Publications
- Print Journalism
- Branding
- Branding Design
- Branding Identity
- Corporate Branding
- Event Branding
- Creative Branding
- Branding Infographics
- Branding Experiential
- Event Concept
- Event Design
- Event Execution
- Event Management
- Event Content
- Event Coordination
- Event Marketing
- Social Design
- Social Copywriting
- Social Media
- Social Media Advertising
- Social Media Marketing
- Social Engagement
- Social Content
- Web Design
- Web Copywriting
- Web Content
- Web Graphics
Education
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Graphic Design BA (honsFalmouth Colleg Of Arts
- Penryn Campus, Treliever Road, Penryn TR10 9FE, UK