Madeleine Macrae
Available

Madeleine Macrae

Senior Project ManagerLondon, United Kingdom
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James Stewart
Brady Kinghorn
Yuya Kawata
Madeleine Macrae
Available

Madeleine Macrae

Senior Project ManagerLondon, United Kingdom
Projects
  • Nike House of Innovation Paris
    Nike House of Innovation ParisMission Control is a permanent installation in Nike’s recently opened House of Innovation store in Paris. It provides a responsive and adaptive, multi-sensory experience built to connect and inspire every city athlete* of Paris. Each screen delivers a unique stream of live Paris data including the city’s latest NTC and NRC achievements, an air quality index along with recommended times to train in the safest conditions, weather updates combined with seasonal product suggestions and a regular spo
  • Nike 'Tech Pack Studio' Launch
    Nike 'Tech Pack Studio' LaunchNike was launching its new Tech Pack collection into the well populated sports-meets-lifestyle category. We were asked to create an immersive experience that would ensure product standout and bring to life the garments’ technical and tailored aspects.
  • Mastercard 'Priceless'
    Mastercard 'Priceless'
  • Converse 'Breakpoint'
    Converse 'Breakpoint'Converse collaboration with four leading sneaker stores: Footpatrol in London, Patta in Amsterdam, Solebox in Berlin and Starcow in Paris. To bring these distinct cities and their urban cultures to life, we designed and published a Breakpoint magazine. Each city curated, and localised, its own content by commissioning graffiti artists, skaters, sneakerheads and photographers in its network.
  • e.on Clean Air
    e.on Clean Air"Lungs" features a pair of lungs that are connected to a live feed of air-quality data. The16ft installation was placed in the heart of London and Nottingham, to highlight the impact of air pollution in our day to day lives.
  • Warbutons 'Good Bagels'
    Warbutons 'Good Bagels'360 campaign with Social teaser leading up to a prime time take over with a 120 second advert. OOH, Social, PR, In Store, digital OOH & web.
Work history
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    Project DirectorVarious
    London, United KingdomFreelance