Nike 'Tech Pack Studio' Launch

  • Madeleine Macrae

Nike was launching its new Tech Pack collection into the well populated sports-meets-lifestyle category. We were asked to create an immersive experience that would ensure product standout and bring to life the garments’ technical and tailored aspects.

Nike 'Tech Pack Studio' Launch by Madeleine Macrae
Nike 'Tech Pack Studio' Launch by Madeleine Macrae
Nike 'Tech Pack Studio' Launch by Madeleine Macrae

Companies

  • Exposure logo

    Exposure

    • Marketing & PR
  • Nike logo

    Nike

    • Fashion and Textiles

Skills

Madeleine Macrae
Senior Project Manager