Magdalene Lam

Magdalene Lam

Winchester, United Kingdom
+ Info

45

Connections
Matt Willey
JVG Studio
Laura Jordan Bambach
Magdalene Lam

Magdalene Lam

Winchester, United Kingdom
Projects
  • Animal spectacles
    Animal spectaclesA screen printed poster reappropriating glasses for different animals from whale to koala according to their physical features. The spectacles are also hierarchically laid out according to the creatures' sizes, like an eyesight testing chart. As a spectacle wearer, I have always loved having this print in my room.
  • Positively negative
    Positively negativeThis is an experimental project exploring the idea of negative space based on a selection of photographs I took around the city of Hong Kong. The photos were edited into bright monotoned images, bringing colour to the dull hues of the city's skyscrapers. The outcome is a set of 4 small booklets with cut out windows (of the negative space) in them allowing the underneath pages to show through. The way the booklet is folded allows me to slot the booklets together to create new combination of images without having to bind/stitch them.
  • Story in a Box
    Story in a BoxThe project was inspired by a Japanese short story published in 1947 - The Restaurant of Many Orders, written by Kenji Miyazawa. The parable involves an engaging storyline of 2 English hunters finding their way through a mystic restaurant and realizing in the end that they were being prepared as food for the owner - an evil cat. The aim of the project was to bring the literature to life in a tangible format, and to let users explore the story through an interactive game. Riddles and quotes serve as game instructions and the numbered boxes represent each door that the hunters encountered in the restaurant. To fully utilize the idea of interaction and play, I decided to relate each boxes to one of the 5 senses (sight, hearing, taste, smell, touch), allowing the game to become a sensory experience. It was also designed with an educational purpose in mind: by reorganizing these boxes, a hidden message will be revealed, bringing out the story’s ironic commentary on vanity and greed.
Work history
    Graphic Design Intern
     - 
    - Research and content production for the monthly print magazine and the annual publications - Update online social media channels - Work closely with the Art Director on the visual / branding matters - Assist the Features and Online Editor on the re-launch of Home Journal’s website - Assist editors on photo shoots by sourcing props and attending the shoots - Represent Home Journal at interviews and events - Produce marketing campaign collaterals
    Graphic Design Intern
     - 
    - Graphic works - Marketing research - Branding strategy analysis
+ Show more
Skills
  • Advertising
  • Events
  • Print Design
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Keynote
  • Marketing Branding
Education
    Foundation Degree in Art Design
     - 
    GCE Advanced Level
     -