Work history
Junior Brand AnalystKantar
London, United KingdomFull Time
- Using media intelligence to highlight actionable insights in relation to consumer sentiment, segment, language, behaviour and culture
- Delivering data-driven insights to support tech, FMCG, tobacco and retail clients with marketing and communications, brand strategy and corporate reputation
- Experienced in building Boolean searches, themes and dashboards on Brandwatch and Sprinklr
- Assisting the Project Manager in answering client queries, liaising with vendors and briefing freelancers in order to deliver projects by set timelines
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ResearcherTokyoesque
London, United KingdomFreelance
- Writing Japanese blog articles for the company blog featuring European consumer trends, culture and marketing, by incorporating cultural insights of both Europe and Japan
- Primary research conducting semi-structured interviews on-site, reporting initial impressions and customer feedback directly to the client
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Skills
- Spss
- Social Media
- Tableau
- Qualitative Research
- Quantitative Research
- Brandwatch
- Project Management
- Google Analytics
Education
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Masters of Science, Digital InnovationRoyal Holloway
London, United Kingdom
- Modules including Business Intelligence, Social Media and Web Analytics, Consultancy in the Digital Era, Digital Business and Innovation, Critical Issues in Digital Society
- Developed a thorough understanding of the application of AI, machine learning, digital technologies and analytics in the delivery of innovative business practices
- Dissertation “Identification and examination of the factors that influence consumer acceptability towards fully autonomous vehicles”
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Bachelor of Science - PsychologyRoyal Holloway
London, United Kingdom
- Recipient of the International Excellence Scholarship
- Final year research project "The association between interoception, recognition of others' non-emotional internal states and depression" (85%)
- Gained skills in statistical data analysis and research methodology through designing, conducting and analyzing data in quantitative research in the field of social, health and clinical psychology