About me

Integrated creative, with 10 years of experience, she was part of big agencies like DDB, FCB and Grey, and independent agency Human, as Creative Director. Throughout her career she worked for local and global brands like Volkswagen, P&G, Unilever, Heineken, Disney, Coca-Cola, BBVA, Mondelez, Clorox and Telefónica. Her campaigns vary from TV to Digital, Activations and PR. She has won local and international awards (New York Festival, Ojo de Iberoamérica), important pitches (Toyota 2017), and created viral campaigns with +90% positive reactions that increased the brand’s market share (Halls). Internet-lovin, fashion-enthusiast, music-nerd, risk-taking creative left the comfort of Buenos Aires to work in London in 2019.

QuestionsProjectsExperienceTeam

Projects

• 6

  Halls - New Way To BeFor some brands, certain sensitive topics are best avoided. We did exactly the opposite: To communicate the relaunch of Halls' newly shaped product, we talked about 15 of these topics. After some strong social listening, we created a campaign that focuses on how the world is changing towards a new way, less square.
• Falabella GifShopTo rejuvenate this brand's perception, we created the first e-commerce system that works entirely with GIFs.
• 1

  Adidas Homewear(e)After some months of working from home, Mati and I really wanted this to exist. So we made this crazy prototype and let the internet do its thing.

Work history

Senior Art DirectorThe&Partnership
Mar 0021London, United KingdomFull Time
H
H
Creative DirectorHuman Full Agency - Advertising
Feb 2018 - Apr 2019Buenos Aires, ArgentinaFull Time

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Skills

• Creative Advertising
• Integrated Advertising
• Conceptual
• Abobe Illustrator
• Adobe Photoshop

Awards

BronzeEffie
EFFIE - Bronze - Halls - Nueva Forma.
C
C
DienteCírculo de Creativos Argentina
Honorable Mention - Interactive

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