Integrated creative, with 10 years of experience, she was part of big agencies like DDB, FCB and Grey, and independent agency Human, as Creative Director. Throughout her career she worked for local and global brands like Volkswagen, P&G, Unilever, Heineken, Disney, Coca-Cola, BBVA, Mondelez, Clorox and Telefónica. Her campaigns vary from TV to Digital, Activations and PR.
She has won local and international awards (New York Festival, Ojo de Iberoamérica), important pitches (Toyota 2017), and created viral campaigns with +90% positive reactions that increased the brand’s market share (Halls).
Internet-lovin, fashion-enthusiast, music-nerd, risk-taking creative left the comfort of Buenos Aires to work in London in 2019.
Projects
- Halls - New Way To BeFor some brands, certain sensitive topics are best avoided. We did exactly the opposite: To communicate the relaunch of Halls' newly shaped product, we talked about 15 of these topics. After some strong social listening, we created a campaign that focuses on how the world is changing towards a new way, less square.
Work history
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Creative DirectorHuman Full Agency - Advertising
- Buenos Aires, ArgentinaFull Time
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Skills
- Creative Advertising
- Integrated Advertising
- Conceptual
- Abobe Illustrator
- Adobe Photoshop