Malena Porcaro
Available

Malena Porcaro

Senior Art DirectorLondon, United Kingdom
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Costanza Verdecchia
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Pip Jamieson
Malena Porcaro
Available

Malena Porcaro

Senior Art DirectorLondon, United Kingdom
About me
Integrated creative, with 10 years of experience, she was part of big agencies like DDB, FCB and Grey, and independent agency Human, as Creative Director. Throughout her career she worked for local and global brands like Volkswagen, P&G, Unilever, Heineken, Disney, Coca-Cola, BBVA, Mondelez, Clorox and Telefónica. Her campaigns vary from TV to Digital, Activations and PR. She has won local and international awards (New York Festival, Ojo de Iberoamérica), important pitches (Toyota 2017), and created viral campaigns with +90% positive reactions that increased the brand’s market share (Halls). Internet-lovin, fashion-enthusiast, music-nerd, risk-taking creative left the comfort of Buenos Aires to work in London in 2019.
Projects
  • Halls - New Way To Be
    Halls - New Way To BeFor some brands, certain sensitive topics are best avoided. We did exactly the opposite: To communicate the relaunch of Halls' newly shaped product, we talked about 15 of these topics. After some strong social listening, we created a campaign that focuses on how the world is changing towards a new way, less square.
  • Falabella GifShop
    Falabella GifShopTo rejuvenate this brand's perception, we created the first e-commerce system that works entirely with GIFs.
  • Adidas Homewear(e)
    Adidas Homewear(e)After some months of working from home, Mati and I really wanted this to exist. So we made this crazy prototype and let the internet do its thing.
Work history
    The&Partnership logo
    The&Partnership logo
    Senior Art DirectorThe&Partnership
    London, United KingdomFull Time
    H
    H
    Creative DirectorHuman Full Agency - Advertising
     - Buenos Aires, ArgentinaFull Time
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Skills
  • Creative Advertising
  • Integrated Advertising
  • Conceptual
  • Abobe Illustrator
  • Adobe Photoshop
Awards
    Effie logo
    Effie logo
    BronzeEffie
    EFFIE - Bronze - Halls - Nueva Forma.
    C
    C
    DienteCírculo de Creativos Argentina
    Honorable Mention - Interactive
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