Halls - New Way To Be

  • Malena Porcaro
  • Matías Ruiz

For some brands, certain sensitive topics are best avoided. We did exactly the opposite: To communicate the relaunch of Halls' newly shaped product, we talked about 15 of these topics. After some strong social listening, we created a campaign that focuses on how the world is changing towards a new way, less square.

Malena Porcaro
Senior Art Director
Matías Ruiz
Senior Copywriter