Manuela Rivadulla is the Creative Director of THE ZUR, an upcycled leather brand based in London. With an innovative and sustainable approach, THE ZUR creates unique pieces from vintage leather, dead stock, and archive leather, ensuring each item is distinct and eco-friendly.
You can find THE ZUR in Copenhagen, Madrid, London, and Paris.
Manuela also works as a brand consultant.
Projects
- THE ZUR Campaign- London 2023Architecture and fine arts play an important role for THE ZUR, and it is something that is in our minds every time we design, create, and envision a new collection. This time, we visited London's most famous art galleries and combined them with traditional locations in West London.
- THE ZUR - Campaign Buenos Aires 2023Our Autumn Winter Campaign took place in Buenos Aires, Argentina, where our production team is based. We filmed at one of the most renowned brutalist buildings in Buenos Aires, followed by a classical and traditional building, blending the aesthetics found within the city's architecture. The idea was to combine various materials such as glass, marble, and stone with our leather garments, fusing architecture and fashion together.
- THE ZUR Campaign Cruise 2022THE ZUR Campaign Cruise 2022. The campaign took place in the beautiful city of Paris, with one of the locations being the iconic La Palette café and brasserie in the 6th arrondissement. La Palette is a Historic Monument and was a favourite spot of the legendary artist's Paul Cézanne, Pablo Picasso, and Georges Braque. The Campaign showcases some of the most beloved places in Paris, including an art gallery in Saint Germain des Pres and long walks along the canal. These locations reflect the spi
- THE ZUR- Campaign 2022The Winter Campaign 2022 was a dynamic and energetic representation of our state at that moment. We chose to do the shoot in Hackney Wick, London, where our brand is based. For this shoot, we decided to use analog cameras, which added a raw and nostalgic feel to the images. All of the photos were captured in movement, which was a deliberate choice to represent our brand's constant movement and looking-forward attitude.
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Projects credited in
- 'She never came back' L'Officiel BalticThe story was created in reference to the feeling of loneliness. The idea which had been with me for quiet some time, I knew that I wanted the back story to be somehow attached to how many people felt in lockdown and that's how it started, then evolved to the final concept of a woman revisiting the place she knows very well for one last time, to never return there again. The title 'She never came back' creates a very wide spectrum of scenarios, that a viewer can think of according to how th
- Daydreamer / Vogue SpainFashion editorial for Vogue Spain, 2020 @voguespain Photographer: Marta Literska @martaliterska Stylist: Manuela Rivadulla @manuellariv Casting director: MC Barnes @_marie_claire Model: Charlotte Carey / The Hive Management @_charlottecarey @thehivemodels Model's agent: Matthew / The Hive Management Producer: Amira Umar @amiraamirau MUA: Rachel Freeman @rachelfreemanmakeup Hair stylist: Romin Sartipi @romsartipi assisted by Daniele Cavuoti Photographer's assistant: Lia Soldado @lia_bangart re
Work history
Creative Director & FounderTHE ZUR
London, United KingdomFull Time
THE ZUR is a fashion sustainable brand that prioritizes environmental responsibility and ethical production practices. We specialize in upcycling leather, taking deadstock and left overs materials and transforming them into beautiful, unique pieces that are both stylish and sustainable.
Our brand is based in London, but all of our products are handcrafted in Buenos Aires, Argentina, by skilled artisans who share our commitment to sustainability and quality. By using upcycled materials, we reduce our environmental impact and help to minimize waste in the fashion industry.
Each piece created by THE ZUR is truly one-of-a-kind, with its own unique texture and character that comes from the upcycling process. We believe that sustainability and style can go hand-in-hand, and we are dedicated to creating beautiful pieces that make a positive impact on the planet and the people who wear them.
In addition to our focus on upcycling, we also prioritize ethical production practices, ensuring that our artisans are paid fairly and work in safe, healthy conditions. We believe that fashion should be both beautiful and responsible, and we strive to embody these values in everything we do at THE ZUR.
Fashion StylistThe Face
- London, United KingdomInternship
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Education
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Fashion Stylist and Creative DirectionUniversidad Carlos III de Madrid
- Madrid, Spain
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Marketing and Communication for Luxury MarketsEscuela de Moda Elle- Universidad Complutense de Madrid
- Madrid, Spain
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