THE ZUR- Campaign 2022

The Winter Campaign 2022 was a dynamic and energetic representation of our state at that moment. We chose to do the shoot in Hackney Wick, London, where our brand is based. For this shoot, we decided to use analog cameras, which added a raw and nostalgic feel to the images. All of the photos were captured in movement, which was a deliberate choice to represent our brand's constant movement and looking-forward attitude.