Marcus’ brief is simple: to create the best coherent pool of UX talent for all our global offices. Marcus also spearheads a series of initiatives aimed strengthening DigitasLBi’s blended service offering and helping the agency advance the industry benchmark. Work Stuff Marcus is a key member of DigitasLBi’s management team. In his over 12 years with DigitasLBi he has led the transformation of the agency’s user experience offering into one of the best in the world, delivered seamlessly in conjunction with the creative teams. He has helped DigitasLBi pitch for and win a range of big-name clients including BT, Coca-Cola, E.ON, Cathay Pacific Airlines, Avis/Budget, Renault/Nissan and delivered award-winning digital solutions for the likes of Sony Computer Entertainment, BT, Canon, Ericsson, Electrolux, ESPN, Honda and Virgin Atlantic. In his current role he partners with worldwide teams to produce digital strategies for many of our top tier clients. Other Stuff Marcus Mustafa is one of the most well-respected user experience experts globally. As well as judging high-profile advertising and media awards he speaks at a number of user experience conferences annually. Marcus holds a BA in Masters of Media from the University of Stockholm.