Marcus Mustafa

Global Head of User Experience at DigitasLBi



About me

Marcus’ brief is simple: to create the best coherent pool of UX talent for all our global offices. Marcus also spearheads a series of initiatives aimed strengthening DigitasLBi’s blended service offering and helping the agency advance the industry benchmark. Work Stuff Marcus is a key member of DigitasLBi’s management team. In his over 12 years with DigitasLBi he has led the transformation of the agency’s user experience offering into one of the best in the world, delivered seamlessly in conjunction with the creative teams. He has helped DigitasLBi pitch for and win a range of big-name clients including BT, Coca-Cola, E.ON, Cathay Pacific Airlines, Avis/Budget, Renault/Nissan and delivered award-winning digital solutions for the likes of Sony Computer Entertainment, BT, Canon, Ericsson, Electrolux, ESPN, Honda and Virgin Atlantic. In his current role he partners with worldwide teams to produce digital strategies for many of our top tier clients. Other Stuff Marcus Mustafa is one of the most well-respected user experience experts globally. As well as judging high-profile advertising and media awards he speaks at a number of user experience conferences annually. Marcus holds a BA in Masters of Media from the University of Stockholm.


  • Advertising
  • Art Direction
  • Design
  • Marketing
  • Web Design
  • Technology
  • Creative Direction
  • Media
  • Indesign
  • Photoshop
  • Powerpoint
  • UX Design
  • UI Design
  • UI UX Experience
  • Brand Startegy

People I’ve worked with

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Companies I’ve worked with

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  • Digitas


    • Digital Media

Work history


Global Head of UX & Executive Creative Director


Jan 2011


Head of User Experience Architecture & Executive Creative Director


Nov 2005 - Jan 2011


User Experience Director


Jan 2002 - Nov 2005


Head of IA


Jun 1999 - Dec 2001


Digital Production Manager


Dec 1997 - May 1999