Insight
We wanted to get teens around the world involved in London 2012 and sharing Coca-Cola’s Olympics content.
Creativity
As part of the Move to the Beat campaign, Mark Ronson followed a number of Olympians to capture the sounds of their sport and create a unique anthem for the Games. Our interactive Facebook campaign got the teens involved and let them create a beat of their own. Exciting content was unlocked the more they got involved, keeping them hooked in the run up to and throughout the Olympics.
Distribution
Promotions on Coca-Cola cans drove people to the Move to the Beat Facebook app.
Teens across 52 countries created more than 3.5 million personalised tracks. The Global Beat experience helped generate 25 million views of video content made available on the Coca-Cola Olympics website.