From my role as Diesel’s Global Head of Brand Programming and Content I understand the dynamics and chal- lenges of a global brand from the inside - I led and coordinated our international teams as well as agency part- ners to deliver awards including Webby Honours and millions of engagements that directly converted to sales. As a founding member of the team that established VICE Media as a multi-award winning agency, I spent 5 years creating global campaigns for the likes of Red Bull, PlayStation and Intel. For me, real impact for brands is earned not bought media. Now a consultant, I offer my background in international operations, creative and strategic planning to both agency and in-house clients.
Projects
- BFI Player: rebranding and relaunching a flagshipWorking with my design partner at UFO Studio I was tasked with repositioning, rebranding and relaunching the flagship BFI Player. I developed an overarching brand strategy, tone of voice and positioning that would inform a complete rebrand of all BFI Player visual communications. This involved a comprehensive discovery phase, delving through existing analytics as well as market analysis and commercial strategy alongside user interviews and client workshops.
Work history
Head of Content
- Vicenza, ItalyFull Time
From my role as Diesel’s Global Head of Brand Programming and Content I understand the dynamics and challenges of a global brand from the inside - I led and coordinated our international teams as well as agency partners to deliver awards including Webby Honours and millions of engagements that directly converted to sales.
Skills
- Strategic Planning
- Creative Direction
- Client Management
- Creative Thinking
- Channel Strategy
- Copywriting
- Integrated Campaign
- Brand Strategy Development
- Integrated Campaign Strategy
- Social Content Strategy
- Content Strategist
- Workshop Design Facilitation
- Consumer Behavior Insights
- Content Copywriting Digital Blogging Creative