Marcus Ray

Creative Strategy Director

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About me

 

From my role as Diesel’s Global Head of Brand Programming and Content I understand the dynamics and chal- lenges of a global brand from the inside - I led and coordinated our international teams as well as agency part- ners to deliver awards including Webby Honours and millions of engagements that directly converted to sales. As a founding member of the team that established VICE Media as a multi-award winning agency, I spent 5 years creating global campaigns for the likes of Red Bull, PlayStation and Intel. For me, real impact for brands is earned not bought media. Now a consultant, I offer my background in international operations, creative and strategic planning to both agency and in-house clients.

Skills

 

  • Strategic Planning
  • Creative Direction
  • Client Management
  • Creative Thinking
  • Channel Strategy
  • Copywriting
  • Integrated Campaign
  • Brand Strategy Development
  • Integrated Campaign Strategy
  • Social Content Strategy
  • Content Strategist
  • Workshop Design Facilitation
  • Consumer Behavior Insights
  • Content Copywriting Digital Blogging Creative

Work history

2014

Head of Content

Diesel Jeans

Jun 2013 - Jul 2014
  • 36100 Vicenza, Province of Vicenza, Italy
  • Full Time
  • From my role as Diesel’s Global Head of Brand Programming and Content I understand the dynamics and challenges of a global brand from the inside - I led and coordinated our international teams as well as agency partners to deliver awards including Webby Honours and millions of engagements that directly converted to sales.