BFI Player: rebranding and relaunching a flagship

  • Marcus Ray
  • Ben Walker
Working with my design partner at UFO Studio I was tasked with repositioning, rebranding and relaunching the flagship BFI Player. I developed an overarching brand strategy, tone of voice and positioning that would inform a complete rebrand of all BFI Player visual communications.
This involved a comprehensive discovery phase, delving through existing analytics as well as market analysis and commercial strategy alongside user interviews and client workshops.