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BFI Player: rebranding and relaunching a flagship

Working with my design partner at UFO Studio I was tasked with repositioning, rebranding and relaunching the flagship BFI Player. I developed an overarching brand strategy, tone of voice and positioning that would inform a complete rebrand of all BFI Player visual communications.
This involved a comprehensive discovery phase, delving through existing analytics as well as market analysis and commercial strategy alongside user interviews and client workshops.

Project Team

Marcus Ray

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  • Creative Strategy Director
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Ben Walker

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  • Art Director / Designer
  • Ufo

Project Tags

  • Rebrand
  • Digital
  • website
  • identity
  • Brand Strategy
  • Content Strategy
  • Tone of voice
  • Copywriting
  • integrated
  • Creative direction

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