About me

For over 10 years I have helped fashion brands achieve substantial growth and sustainable returns. Helping labels across both the luxury goods and streetwear industries to navigate the complex and ever-evolving world of eCommerce, my work has successfully transformed dozens of UK and US online businesses. Fascinated by consumer behaviour, I focus primarily on analytics to develop data-driven sales and marketing strategies and offer a hands-on multi-faceted approach to CRO. Using growth hacking methodologies, along with the application of a solid technical and creative skillset, I apply bespoke strategies to suit the needs of each client and ensure that their individual eCommerce and digital goals are achieved.

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Projects

• 1

  Web Design For Off SznNew streetwear brand off szn required a super quick turnaround for the design, development and execution of their eCommerce store. After just one day, the brand was able to trade internationally on their online platform, designed to reflect the brand's values aesthetically and attract a high volume of traffic through the advanced SEO strategy applied.
• Web Design For No91
• Content Creation & CRM Strategy At Criminal Damage
• Site management & Graphic Design At Lockstock London
• Digital Consultant
• CRO Strategy & Content Creation

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Skills

• Strategy
• Marketing Strategy
• Data Analysis
• Advanced Excel
• Marketing
• Sitemaps
• Audit
• Branding
• Insight Analysis
• Conversion Optimisation
• Content Advisor
• Website Development
• Web Design

Education

Bachelor of Arts (BA) Queen Mary University of London
Sep 2008 - Jun 2012London, United Kingdom
English Language and Linguistics BA (Hons)