CRO Strategy & Content Creation
Initially this project at Gilda & Pearl was trading-focused, tasked with growing the online business I created and implemented various different strategies in order to secure significant sales growth.
It then evolved into more of a creative project, with a heavy concentration on content management, segmented email marketing campaigns and general content and graphic creation for both the site and social media channels.
Some areas covered were:
* Site Design & Optimisation
* Mobile First Strategy
* Content Creation
* Content Management
* CRM strategy
* Segmentation management and campaign execution
* Email design
* SEO Strategy Creation & Implementation
* Content Creation & Management
* PPC & CRM Campaign Management
* Analytics, Insghts & Trading Expertise
* GDPR Compliance Advice & Policy Creation/Overseeing Data Collection, Protection & Management