CRO Strategy & Content Creation

Initially this project at Gilda & Pearl was trading-focused, tasked with growing the online business I created and implemented various different strategies in order to secure significant sales growth. It then evolved into more of a creative project, with a heavy concentration on content management, segmented email marketing campaigns and general content and graphic creation for both the site and social media channels. Some areas covered were: * Site Design & Optimisation * Mobile First Strategy * Content Creation * Content Management * CRM strategy * Segmentation management and campaign execution * Email design * SEO Strategy Creation & Implementation * Content Creation & Management * PPC & CRM Campaign Management * Analytics, Insghts & Trading Expertise * GDPR Compliance Advice & Policy Creation/Overseeing Data Collection, Protection & Management