Art director. Graphic designer. Set designer. Curator.
I enjoy working for creative and passionate business owners and transform their ideas into beautiful, refined and compelling designs. My expertise is on creating the brand from the beginning: naming, logotype and comunicacion design.
I have spent the last 12 years working closely with startups and small businesses to help them create or improve their brand design and experience. I'm a curious, chatty person by nature and it's my need to have a good understanding of my client's business, that helps me to design successful visual outcomes. It's also this relationship with my clients that I value the most. I like to meet the people and hear the story behind the business.
My work experience lays from beauty, food to restauration, and I’ve worked on a breadth of projects ranging from: branding design, packaging design, printed fashion catalogues, furniture design and interiors styling.
I´m currently looking for new freelance opportunities around sustainability, social projects, and well being. If you are in the process of an start up, please feel free to contact and exchange some ideas.
Projects
- LeTroupe // Naming and branding designNaming and design for a new born fashion brand, to be launch in 2020. Relaxed but sophisticated unique pieces of clothing, conceived for eternal summer, that can be used by women of all ages, some of them also by men, and fit great both daytime or by night with a chic click. The logo evokes the sea of the mediterranean cities, the dessert of morocco, the dunes, and has a french touch. Representing the world feel of the brand. A troupe of people. The brand is sustainable in the most real sense
- La cosecha del abuelo // Rebranding and packaging designThis is a family project in the south of the city of Lima, Peru. Jessica Nemi began to comercialize what was a family harvest her grandfather started. So that's what gave it the naming. I developed 3 different routes: one related more to the grandfather´s identity, second one product oriented, easier more commercial, and the third one a graphics based in arabic mosaics due to the origins of this Family. The following are the logotype designs proposals.
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Work history
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Creative designerSelf Employed
Barcelona, SpainFreelance
I have spent the last 12 years working closely with startups and small businesses to help them create or improve their brand design and experience. I'm a curious, chatty person by nature and it's my need to have a good understanding of my client's business, that helps me to design successful visual outcomes. It's also this relationship with my clients that I value the most. I like to meet the people and hear the story behind the business.
My expertise is on creating the brand from the beginning g: naming, logotype and comunicacion design.
Skills
- Graphic Design
- Packaging Design
- Branding Projects
- 360 Branding
- Product Design
- Product Marketing
- Product Development
- Interior Styling
- Creative Consultancy
- Design Pattern