LeTroupe // Naming and branding design

Naming and design for a new born fashion brand, to be launch in 2020. Relaxed but sophisticated unique pieces of clothing, conceived for eternal summer, that can be used by women of all ages, some of them also by men, and fit great both daytime or by night with a chic click. The logo evokes the sea of the mediterranean cities, the dessert of morocco, the dunes, and has a french touch. Representing the world feel of the brand. A troupe of people. The brand is sustainable in the most real sense: collections are launched once a year and are conceived to live through many years, that's the idea of the designer and creator, Monica Alguacil.