About me

My name is Mark Catangui and I'm a digital marketer based out of Washington, DC. I am a citizen creator + marketing guru. I believe in developing creative approaches in visual storylines and directing funnels that are innovative and bold to build brands. In past and current roles, I've directed social media, paid social, and video marketing efforts for Storyblocks, the Vincent Fable Project, and several organizations. In my spare time, I’ve been learning about food at the intersection of race, politics, and gender, and learning how to house (a dance foundation!) I'm always seeking ways to cultivate along the way. I always have a tab open on creative work curated by Asian-Americans.

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• What three things keep you sane during unemployment?

Work history

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Performance Marketing FreelancerPremium Blend Entertainment
Jan 2020Los Angeles, United StatesFreelance
• Earned 1M+ impressions and 500k video plays across Facebook & Instagram Ads by supporting organic social + paid social channel growth for Vincent Fable. • Directed Vincent Fable's Instagram, Facebook, and Twitter by planning and scheduling content roadmap for 2020. • Designed 5+ A/B tests by using campaign hooks and creating video creatives to achieve key metrics on reach + traffic objectives.
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Content StrategistStoryblocks
Sep 2019Arlington, United StatesInternship
Storyblocks is your one-stop-shop for amazing stock media at a fraction of the usual cost. As the first subscription-based platform in the industry, we empower creators of any budget with high-quality creative assets • Directed social media channels with a stronger focus on B2B topics and gained 1500+ followers across all platforms and boosted post engagement by 500,000+ over the course of 7 months. • Produced 7+ video creatives using Adobe Premiere + After Effects for ad campaigns across Facebook Ads and Instagram to optimize for reach + traffic objectives. • Conducted tag optimization, copywriting, and creative keyword optimization to optimize traffic and click-through rate by more than 50%. • Utilized SproutSocial and Later platforms to track KPIs across Facebook, Twitter, and Instagram for brand marketing team to develop upcoming content roadmap. • Used Google Analytics and Screaming Frog to conduct SEO audits and correct 1000+ 301 redirects on WordPress to improve web speed and ranking.

Education

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Business Information TechnologyVirginia Tech
Sep 2015 - May 2019Blacksburg, United States
Undergraduate business student at the Pamplin School of Business with a dual-degree in Marketing Management and Business Information Technology with a concentration in Decision-Support Systems.