QuestionsProjectsExperienceTeam

Projects

• 1

  GT AcademyAs VP of Marketing (EMEA) with a commercial objective to build PlayStation online gaming, I launched 'The GT Academy' (which won a Cannes Lions award for Media in 2012). This multi-media entertainment platform incorporates TV programming, live events, networked gaming and a global social media community.
• SingStar - Inside everyone, there's a SingStar.Co-created and launched ‘SingStar’ (www.singstar.com) as part of major social gaming strategy at PlayStation
• 3

  One Direction - Global Boy BrandResponsible for global brand marketing of ‘One Direction’ www.onedirectionmusic.com/gb/home - First British band ever to debut at No.1 in America, driven by social media & content - A €250m brand: 12m global sales in 1 year, 39m+ engaged FB fans, 500m+ video views - BRIT AWARD Best Single: One Direction/’What makes you beautiful’ - 3 VMA AWARDs (2012) including ‘Best video’

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Skills

• Brand Strategy
• Digital Campaigns
• Marketing
• Creative Direction
• Public Relations
• Team Management
• Research
• Marketing Strategy
• Social Media Marketing
• Media