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Mark Hardy
Available

Mark Hardy

Consultant CMOLondon, United Kingdom
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George Levendis
Mark Hardy
Available

Mark Hardy

Consultant CMOLondon, United Kingdom
Professions
  • Marketing Consultant
  • Chief Marketing Officer
LevelSenior
AvailabilityFreelance, Full-time
PostsProjectsExperienceTeam
Projects
  • GT Academy
    GT AcademyAs VP of Marketing (EMEA) with a commercial objective to build PlayStation online gaming, I launched 'The GT Academy' (which won a Cannes Lions award for Media in 2012). This multi-media entertainment platform incorporates TV programming, live events, networked gaming and a global social media community.
  • SingStar - Inside everyone, there's a SingStar.
    SingStar - Inside everyone, there's a SingStar.Co-created and launched ‘SingStar’ (www.singstar.com) as part of major social gaming strategy at PlayStation
  • One Direction - Global Boy Brand
    One Direction - Global Boy BrandResponsible for global brand marketing of ‘One Direction’ www.onedirectionmusic.com/gb/home - First British band ever to debut at No.1 in America, driven by social media & content - A €250m brand: 12m global sales in 1 year, 39m+ engaged FB fans, 500m+ video views - BRIT AWARD Best Single: One Direction/’What makes you beautiful’ - 3 VMA AWARDs (2012) including ‘Best video’
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Skills
  • Brand Strategy
  • Digital Campaigns
  • Marketing
  • Creative Direction
  • Public Relations
  • Team Management
  • Research
  • Marketing Strategy
  • Social Media Marketing
  • Media