One Direction - Global Boy Brand

Responsible for global brand marketing of ‘One Direction’ - First British band ever to debut at No.1 in America, driven by social media & content - A €250m brand: 12m global sales in 1 year, 39m+ engaged FB fans, 500m+ video views - BRIT AWARD Best Single: One Direction/’What makes you beautiful’ - 3 VMA AWARDs (2012) including ‘Best video’