About me
Mark is a global brand and communications consultant with over 25 years’ experience within the luxury spirits, technology, goods, and service sectors. In 2013 he founded Communicating Luxury, a global strategic brand & communications consultancy.
In February 2019 he established Mission Critical a weekly briefing service dedicated to delivering essential information to curious but time-constrained subscribers.
Scottish-born with dual British & Maltese citizenship, Mark graduated from the University of Aberdeen in Forestry and has spent most of his career in New York and London. He has worked extensively in the UK, Europe, the USA, Russia, the Middle East, China, and SE Asia. Prior to this, he was a Parliamentary Researcher and Special Advisor to the Secretary of State for Scotland.
He is a trustee of Combat Stress, the UK's leading charity for veterans' mental health, and chairs the Passenger Representative Group at London’s Heathrow Airport as well as being a Non-Executive Director of the Heathrow Community Engagement Board.
Mark is a contributing lecturer and tutor on Digital Marketing, Advanced Masters in Digital Business Strategy course at Grenoble Ecole de Management.
Mark lives in West London and is also an Estonian eResident and serves on the Management Board of the Estonian eResidents International Chamber Association.
He is a member of Mark’s Club and Chatham House.
Projects
- Resolution ReadyThe pressure to commit to New Year resolutions vanishes by the middle of January. So that’s exactly when I tend to sit down and write mine. I think it’s got something to do with me wanting to see how the year is actually starting and, crucially my mind is free from the clutter of the festive break. In the context of Adoreum making decisions on areas of your life that you want to change, enhance etc is easier because we are surrounded by good examples. The membership provides inspiration and exp
- Luxury Brands Slow To Improve TransparencyWe spotted this excellent article from Robin Swithinbank in the FT centered on a report published by the WWF on the watch and jewellery industry's sustainability efforts. 21 brands are assessed and the results are mixed. It's an interesting development showing the importance of both tangible sustainability and the transparency that investors and consumers increasingly crave.
- The Great Wealth TransferIn September at 180 Studios, the fourth Modern Affluence Summit was held - at the very heart of deliberations, the $81 trillion that will transfer to younger generations over the next 30 years. "We believe the shift to a new wealth generation is not only a positive thing, but an unprecedented opportunity. This group represents a fundamental change in values and attitudes that will change the world." - Modern Affluence Exchange
Projects credited in
- Adoreum Christmas Raffle - WINNERS!Thank you to all those who bought tickets and donated to the Adoreum Charity Raffle! We managed to raise over £10,000!!! The money will be equally distributed between the nominated Charities Fair Shot Café, The Listening Place, REORG, 20/20 Levels, Skoot and Crohn’s & Colitis UK. Another huge thank you goes out to all those who donated the exceptional prizes! The Raffle has been drawn, and the lucky winners have been contacted to receive their prizes! – Congratulations and enjoy! Merry Ch
- Adoreum Christmas Party 2023 - Photos part 1Our annual Christmas Party this year was unforgettable. Bunga-Bunga certainly signalled the start of the festive season with a bang - Christmas with an Italian flavour and enough negronis to float Santa all the way from the North Pole! Thank you to all of those who made it so special. Worry not, we are already thinking about next year's ! On behalf of the entire team thanks for your contribution to all that we do. Enjoy the Photos! More coming ...
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