Projects credited in
- Lactalis Galbani – CDWMObjective Increase brand recall amongst consumers and subsequently drive loyalty. Strategy Leverage Come Dine With Me’s playful tone and repeat the brand name (almost) as much as possible. Mozzarella is mozzarella, right? Wrong. But seemingly, that’s how British shoppers think of it. So, we created It’s Got to Be Galbani– a series of playful idents, along with a 30-second radio spot, where mozzarella-loving individuals forgetfully mispronounce the brand name, only to be repeatedly corrected
- Pepsi MAX – Test Your Taste BudsGoing head to head All this was developed into a strong visual identity in line with the core brand look and feel, using refreshing cues to bring the challenge to life with exciting attention-grabbing visuals. 300,000 taste challenges undertaken 3.4m samples distributed 61% preferred Pepsi MAX