Mark Richardson
Available

Mark Richardson

Designer + Founder at SuperfriedManchester, United Kingdom
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Pip Jamieson
Matt Willey
Miles Hirsh
Mark Richardson
Available

Mark Richardson

Designer + Founder at SuperfriedManchester, United Kingdom
About me
Superfried is the studio alias of self-taught designer, Mark Richardson. Originally founded in a London bedroom in 2007, Superfried is now based in the centre of Manchester. Specialising in brand identity and experimental typography, I design bespoke print and digital solutions across all sectors. My clients are equally varied in both scale and location, from start-ups in Russia to global brands in London, New York and LA.
Projects credited in
  • Your Dsposal . Brand identity + illustration
    Your Dsposal . Brand identity + illustrationExisting client Dsposal, had noticed their commercial site for the waste management sector was receiving a lot of domestic traffic. Consequently, they decided to set-up a separate non-profit social enterprise information site for domestic users. They appointed Superfried to develop the brand identity. It was important to immediately convey what the service covered and who it was for. The most obvious symbol for domestic life is a house and for waste, the classic bin icon. Whilst researching bot
  • Mustard . Brand identity
    Mustard . Brand identityManchester based Kelsall Architects had acquired a grade 2 listed building in Stockport. They were in the process of sensitively restoring it to its former glory and creating a new co-working space, so appointed Superfried to develop the brand identity. It was important for the identity to connect to its location in some way. Achieving this was aided by the very distinct characteristics of the building. Located in the cobbled road Little Underbank, below St Petersgate Bridge, it encloses an un
  • Thrive Conservation . Brand identity
    Thrive Conservation . Brand identityThrive Conservation are a new Indonesian based environmental group. Their aim is to focus on the significant conservation gaps across the archipelago generally overlooked due to their remote locations, severe shortage of capacity and funding. Few positions currently exist for Indonesians to work in the sector, so Thrive want to address this by establishing long-term employment opportunities within challenging front-line projects. With such an important role in the future of our planet and a you
  • Northern Group . Brand development
    Northern Group . Brand developmentNorthern Group are a prominent property developer based in Manchester. They contacted Superfried for help to develop their brand identity. The client felt their existing brand scheme was not aligned with where they wanted to take the company. So initially a brand audit was conducted which found that a complete re-positioning was required. After reviewing the findings they requested that only the logo marque, primary brand colour and typeface should remain. Starting with the logotype, new bespo
  • Rhino Recovery Fund . Brand identity
    Rhino Recovery Fund . Brand identityWildlife Conservation Network [WCN] are a Californian based organisation. They protect endangered wildlife by supporting conservationists working to enable people and nature to coexist and thrive. Having collaborated on previous projects they approached Superfried to develop the logo for their latest fund for the conservation of Rhinos. This was one of the most challenging identities I have worked on. Rhinos are a strange looking beast, so when characterised and styled they can very quickly loo
  • Fedrigoni 365 Calendar submission 2021
    Fedrigoni 365 Calendar submission 2021Fedrigoni 365 is a calendar, designed by TM Studio, for Fedrigoni papers UK. Each year UK based studios and individuals are selected to contribute. For the fourth edition a completely new and ambitious approach was undertaken. To maximise the number of participants only a number from 1-31 was assigned rather than a full date. Via cutting-edge digital printing technology and algorithms the new process allowed nearly 1,000 contributors to take part and for each book to be entirely unique. The cale
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Work history
    Superfried logo
    Superfried logo
    Graphic DesignerSuperfried
    Manchester, United KingdomFreelance
    I am the founder of design studio Superfried. Originally working from a London bedroom in 2007, I am now based in the centre of Manchester. With over 17 years experience I have covered most design disciplines, requirements, sectors and companies from the small to the global. I specialise in developing brand identity and typographic based solutions for screen and print.
Skills
  • Graphic Design
  • Custom Typography
  • Creative Typography
  • Brand Identity
  • Logo Design
Education
    University of Leeds logo
    University of Leeds logo
    BSc Environmental ChemistryUniversity of Leeds
     - Leeds, United Kingdom
    Bit random I know, but keeps it interesting ; )
Awards
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    Best of TypographyCreativepool
    Awarded best of Typography in the Creativepool Annual 2017 for my experimental, personal project – Marbles. http://www.superfried.com/case-study/Marbles/
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    Best of TypographyCreativepool
    Awarded best of Typography in the Creativepool Annual 2016 for my experimental, personal project – BLK LTR Series. http://www.superfried.com/case-study/Blk-Ltr-Series/
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