Projects credited in
- Heineken Original Sound ExperimentsHeineken has a strong music heritage. We wanted to reinforce Heineken’s position as the most progressive and innovative brand in Asia’s music scene. To do that, we launched the Heineken Original Sound Experiments, a 5 year plan to engage and play alongside our consumers. In 2015 we started our experiements, testing our first simple hypothesis: CAN YOU SEE MUSIC? We gathered a diverse group of collaborators to create one of the largest experiments ever seen in the music world - An experiment t