I’m a strategically-minded Creative Director who makes integrated ideas with social and digital at their heart. I was also the former Designer to the musician, Prince.
I believe Creativity is our Super Power and enjoy waking every day with the possibility of making something new. I love to connect the innovation of tomorrow with the craftsmanship of the past. I have an obsession with being curious about the world around me and learning new things. You’ll often find me painting, drawing, writing, coding, editing, letter-pressing, reading, Djing, sewing…I'm at my happiest when making.
Projects
- Becoming your best, starts when you stopA campaign breaking the conventions of athletic improvement being all about preparation and performance. Instead, this campaign repositions the end of your workout as the beginning of what's to come and how you can improve when you use protein when recovering after exercise.
- There's an Adventure BrewingAn idea to bring to life the brewery behind the beer, Doom Bar, this campaign didn't rely on heritage and the past, but instead focused on what the brewery was going to do next. 'There's an Adventure Brewing', ran on social media and used the passions of the brewery to connect with the audience and invite them to take part in the brewery's next stories and adventures.
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Work history
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Creative DirectorVarious (Contract / Temp roles)
London, United KingdomFreelance
I am currently freelancing at various agencies and also directly with some brands. So far, I’ve created a campaign for Stella Artois, developed a high-end experience for American Express, launched a new identity at Unliever, developed a user experience for a mobile app, painted a cover design for an up-and-coming film and am currently art directing a global lifestyle shoot for a tech brand.
Skills
- Digital Design
- Photoshop
- Abobe Illustrator
- Concept
- Strategy Consulting
- Creative Direction
- Creative Art Direction
- Art Direction
- Art Directing